Yves Saint Laurent and Giorgio Armani take flight at Istanbul Airport – The Moodie Davitt Report

YSL Libre has been described as a ‘gender-bending’ perfume for girls
The new YSL Libre Eau de Toilette has been refreshed with a white tea infusion
TURKEY. L’Oréal Group has created a excessive-profile presence at Istanbul Airport in partnership with Unifree Duty Free with two eye-catching perfume activations from Yves Saint Laurent and Giorgio Armani.
Yves Saint Laurent is celebrating Libre Eau de Toilette, the newest addition to its common Libre perfume line, with a putting pop-up that may run from now till the tip of August.
Meanwhile, Giorgio Armani has launched the ‘Armani Boarding’ pop-up idea, which shines the sunshine on its My Way and Acqua di Giò Profondo fragrances.
The new YSL edt provides a contemporary take on the perfume with the addition of a white tea infusion.
According to the model, Libre provides “a couture twist on a classically masculine model” and performs on the stress between masculine and female olfactory constructions.
The scent provides glowing neroli and juicy mandarin prime notes, orange blossom and diva lavender coronary heart notes, and sustainably sourced vanilla bourbon base notes from Madagascar.
‘A story of fireplace and mild’: The putting Libre marketing campaign options singer/songwriter Dua Lipa on a desert panorama with the phrase ‘libre’ blazing within the background
Fly with class: Armani Boarding options an airport-themed design together with its personal Giorgio Armani flight board
The activation — tailor-made particularly for the journey retail surroundings — invitations passengers to reignite their wanderlust, journey the world and uncover the female and masculine fragrances.
My Way is a female perfume that options Calabrian bergamot, orange blossom and jasmine prime notes; Indian tuberose and sustainably-sourced Madagascan vanilla coronary heart notes; with cedarwood and white musk notes as its base.
It is available in a chic pink and blue bottle made with recycled supplies. The deep blue bottle cap was impressed by a talisman and is wrapped with a gold band and textured material ribbon. The flaçon additionally provides an modern clear refill system that foregoes using a funnel and promotes round economic system consumption practices.
My Way and Acqua di Giò Profondo are each showcased at the Armani Boarding pop-up house
Acqua di Giò Profondo is the newest addition to the Acqua di Giò line. The masculine perfume opens with inexperienced mandarin and bergamot prime notes, rosemary, lavender, cypress and lentisk absolute coronary heart notes, and woody patchouli and amber accord as its base.
The Armani Boarding perfume activation will run all through June and will likely be staged once more from August till the tip of October.
Return flight: Armani Boarding will likely be returning to Istanbul Airport from August to October


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