Valentino Beauty has unveiled a brand new flagship store at JFK International Airport Terminal 1.
The 60sqm outlet is dressed within the model’s iconic pink styling and encompasses a first-of-its-kind Voice Print stay expertise.
The centrepiece of the store is the brand new Voce Viva perfume created with new model ambassador, Lady Gaga.
L’Oréal Travel Retail Americas Division Manager for L’Oréal Luxe Floriano Marrone mentioned: “We are delighted with the launch of Valentino Beauty, an ideal addition to the L’Oréal Travel Retail’s robust and diversified portfolio of manufacturers. Valentino Beauty brings a strong high fashion heritage that mixes a novel worth proposition to an immersive shopper expertise.
“And it couldn’t be extra significant then to open our first worldwide journey retail flagship with our International Shops companions right here in New York, hometown of our ambassadress Lady Gaga.”
The new store is impressed by the Italian Palazzo, with a pink terrazzo and black metallic detailing.
International Shoppes Vice President Scott Halpern added: “iShoppes is extraordinarily grateful that the L’Oréal Group chosen JFK T1 because the worldwide launch for the newly revamped Valentino show. We consider that the appear and feel of the unit is not going to solely create a robust attraction for the model, however improve the general expertise in T1’s magnificence part.”
The opening is the primary in a “robust rollout plan” for the model and is the primary because it was acquired by L’Oréal Group. The firm plans to open 10 flagship shops within the Americas by the top of subsequent 12 months.
“Us at L’Oréal are delighted to as soon as once more associate with International Shoppes in offering the buyer with the most recent and best of our portfolio,” enthused Carlos Rosales, Area Manager for Valentino Beauty in L’Oréal Travel Retail Americas.
“Today we’re proud to inaugurate an expensive counter of one of the unique magnificence manufacturers out there, Valentino Beauty.”
