Brand-building drive: The pop-up celebrates Penhaligon’s model universe via the imagined tales of its Portraits and Trade Routes perfume strains
TURKEY. Puig Travel Retail Europe and Unifree Duty Free (a Gebr Heinemann three way partnership) have teamed up to host a charming new narrative-pushed Penhaligon’s pop-up at Istanbul Airport.
The shopper-centric activation celebrates the British perfume home’s storytelling and immerses travellers on the earth pf Penhaligon’s. It incorporates a placing floor-to-ceiling digital show, big perfume flaçon and kooky pop-up house design.
The idea was unveiled in January and occupies a excessive-profile house in Terminal 4. It will run till the tip of June, with Penhaligon’s merchandise to be completely obtainable from July.
“Puig stays strongly dedicated to journey retail as a model constructing platform and devoted to delivering participating, disruptive retail to make our clients dream,” commented Puig Vice President Travel Retail Kaatje Noens.
“Storytelling is at the center of Penhaligon’s and we’re delighted to convey the model’s distinctive perfume tales to life by way of this participating house at Istanbul Airport, which mixes retail excellence and digital parts to improve the patron journey.”
The Penhaligon’s pop-up, characterised by illustrated floral motifs and an enormous perfume flaçon, has been charming travellers at the airport since Jan 2021 and can run till the tip of June
The Penhaligon’s pop-up shines the sunshine on the model’s Portraits and Trade Routes Collections and options a number of progressive digital parts to convey the 2 perfume strains to life.
The Portraits Collection was impressed the lives of imagined British aristocrats from the tip of the nineteenth century and takes leisure and story-telling to new heights. The assortment welcomes ‘William Penhaligon,’ a brand new woody oriental perfume that pays homage to the perfume home’s founder, who was previously a Cornish barber.
The Portrait Collection fragrances are introduced in elegant glass bottles accented by brass bottle-caps. It is available in placing packaging designed by Icelandic illustrator Kristijana S. Williams.
The pop-up combines digital and real-life story-telling as magnificence assistants information clients via varied interactive retailtainment zones
The Trade Routes Collection takes inspiration from fictitious journeys all over the world to supply ‘The Finest Exotic Imported Ingredients’ within the nineteenth century. The line’s hero product, ‘Halfeti’, was impressed by a black rose discovered on the Euphrates River within the city of Halfeti, Turkey. The unisex perfume combines fruits and spices with floral jasmine notes.
One of the pop-up’s key options is Penhaligon’s ‘Magic Monocle’ perfume profiling instrument. Magic Monocle is a self-discovery programme that helps clients study in regards to the story behind every Penhaligon’s perfume by scanning a QR code. The instrument additionally gives ingredient and olfactive info for every perfume and presents product suggestions primarily based on every buyer’s preferences.
“Penhaligon’s is a one-of-a-type model that superbly enhances our wider assortment of area of interest manufacturers via its distinctive retail idea and improbable product assortment,” commented Unifree Chief Commercial Officer Ian Foster.
Behold the Magic Monocle: The pop-up options the ‘Magic Monocle’ perfume profiling instrument, which presents ingredient and olfactive info, in addition to personalised perfume suggestions
“Additionally, the model’s deal with providing unimaginable shopper experiences and obsession with customer support properly aligns with our technique as a retailer. Penhaligon’s is a improbable asset to encourage travellers to uncover the broader obligation free supply in-retailer and we’re delighted to lastly have the chance to current the model to our clients at Istanbul Airport,” Foster added.
Heinemann Director Purchasing Perfume & Cosmetics Britta Hoffmann commented, “With Penhaligon’s, we’re delighted to current yet one more success story thanks to the excellent partnership between Puig and Gebr. Heinemann.
“The model shines with a phenomenal efficiency in Istanbul and is setting a brand new and really thrilling customary, assembly our clients’ demand for unique area of interest manufacturers. We are extraordinarily happy with this outcome and are excited to see what the way forward for Penhaligon’s holds.”
A placing ground to ceiling digital show invitations travellers to enter the whimsical world of Penhaligon’s
