Perfume meets sculpture in Paris exhibition
Perfumers and artists collaborate in olfactory exhibition
Profile By is an olfactory artwork exhibition happening at Phillips’ Paris location (15-24 June 2021). The assortment is a collaboration between six up to date artists and 6 perfumers, who’ve been paired collectively to create unique olfactive sculptures.
The collaborations function well-known names in each disciples, corresponding to Portuguese artist Joana Vasconcelos working alongside Burberry, Chloé, and Jo Malone perfumer Anne Flipo; Israeli photographer Ori Gersht and Yves Saint Laurent perfumer Juliette Karagueuzoglou; or Argentine–French artist Pablo Reinoso side-by-side with Viktor & Rolf Flowerbomb creator Domitille Bertier.
Hubert Le Gall with Jean-Christophe Herault, Le coeur de Dionysos, 2021
The venture is the brainchild of Diane Thalheimer, former Cultural & Artistic VP Director of the sensible however short-lived Le Grand Musée du Parfum. Open from 2016-2018, the Paris-based perfumery museum was an try to point out that the artwork of perfumery is in reality simply that – an artwork. In some ways, Profile By is an try to do the identical factor. Thalheimer started the venture with an in-depth ‘artwork and olfactive profiling’ of the members. That entailed making a doc for every artist containing pictures of their work alongside evaluation of their core values, inventive influences, messages, and id as conveyed via these items.
Thalheimer and the Director of Creation of IFF (International Flavors & Fragrances) then used the doc to decide on the perfumer that greatest match the persona of the artist. Simultaneously, the artists have been then given an interview with questions on their childhood recollections, intimate smells they love, and private experiences with sure fragrances. The solutions have been then shared with perfumers and a perfume constructed from there, whereas every artist created an unique sculpture made to diffuse the fragrance.
Daniel Firman with Nicolas Beaulieu, Saisir l’unimaginable (l’échappé), 2021
Fragrance and visible artwork are often considered two distinctly completely different disciplines and it’s comprehensible, contemplating each play to completely different senses. Yet, the Profile By venture reveals that the intersection of these two disciplines has nice, largely untapped, inventive potential.
The visible and the olfactory is likely to be completely different mediums however they have an unparalleled potential to activate recollections, set off concepts, and imitate dialog. It’s no shock, then, that making them work collectively can have a strong influence.
Pablo Reinoso and Domitille Michalon Bertier, Rocking Me, 2021
Of course, Profile By just isn’t the primary instance of visible artists experimenting with perfume, a subject we’ve lined in the previous. Still, it’s all the time thrilling to see a brand new alternative for visible artwork and perfume to return collectively. Whether or not it’s profitable is a choice that may actually solely be made by these fortunate sufficient to see and scent the gathering in Paris. §