Natura & Co, the Brazilian multinational cosmetics big behind magnificence and skincare manufacturers similar to The Body Shop, Aesop, Avon, and Kiehl’s, is presently scouting prime Israeli magnificence applied sciences and startups that may change the way forward for magnificence and wellness and promote Natura’s journey in direction of sustainability within the trade by means of tech.The Brazilian firm has launched the Natura Innovation Challenge in Israel this month, with Israeli-founded boutique consulting and tech occasions company Tech It Forward, to determine promising beauty-related analysis, applied sciences, and ventures that additional their imaginative and prescient.Since 1969, São Paulo-based firm Natura creates services and products that promote self-care and operates in additional than 110 international locations with 37,000 shops worldwide. Its revenues reached $36.9 billion in 2020. A singular side of the sweetness multinational is that its innovation workplaces are positioned within the Amazon rainforest. Protecting the Amazon and its folks in addition to creating sustainable magnificence merchandise are necessary commitments for Natura, the corporate says.Tech It Forward, the Israeli company that goals to be “an innovation bridge maker” between Israeli startups and international companies, will associate with Natura and host the problem.The Tech It Forward co-founders (l to r): Jennifer Elias and Jessica Rosner. Photo by Eduardo Feldman photographer –ADayInTheLife.photograph“We share robust values with Natura. It’s necessary for us to be engaged on initiatives that matter. Technologies can have a constructive influence on the world, on nature and on folks. In this mission, we focus loads on sustainability, well-being, and psychological well being – matters that turned much more related in a pandemic context,” Tech It Forward co-founder Jennifer Elias tells NoCamels.The co-founders, which embody Elias and Jessica Rosner, stated Natura requested them to host the occasion for a number of causes. First, the corporate is used to “uncovering the ability of Israeli startups and connecting them to companions, traders, and firms,” Rosner tells NoCamels.“We are used to being the boots on the bottom in Israel for worldwide firms wanting into prime applied sciences. Here, we work each with startups and academies, which permits us to have an outline of the ecosystem and traits that may be applied overseas,” Rosner says.SEE ALSO: Beauty Startup Touting ‘World’s 1st Visual Fragrance’ Wins Tel Aviv Tech Contest Second, the corporate has robust expertise working with traders and companies in Brazil and has carried out so earlier than and through the COVID-19 pandemic. Finally, the corporate has a confirmed monitor document of offering the infrastructure to assist Israeli founders and assist them ship profitable international improvements.“Natura shares a deep ardour for innovation,” Elias says. “Their objective is to develop merchandise, experiences and companies that assist our customers really feel assured: wholesome in their very own pores and skin, and have blissful and balanced relationships. Therefore, the objective of the problem is to determine revolutionary startups and entrepreneurs targeted on altering the way forward for magnificence, wellness, and customers’ lives.”Natura is in search of early-stage expertise, digital, and biotech-based ventures from pre-seed to Round A that present high quality services and products backed by tutorial analysis. The startups ought to ship below 5 primary classes for the Natura Brand and its scientific R&D pipeline, in keeping with the Brazilian agency: prognosis, advice, and customization of merchandise; pores and skin boosters and product efficiency; multi-sensorial experiences; wellness and psychological well being options; and sustainability and regenerative merchandise and expertise.Sign up for our free weekly newsletterSubscribeNatura Innovation Challenge design brand. Courtesy.The deadline to submit purposes to the problem is June twenty first. Quite a lot of chosen startups and initiatives shall be revealed a month later and may have the chance to pitch to main Natura representatives within the firm’s R&D, Innovation, and Operational enterprise models .All finalist decks and worth propositions shall be shared with innovation leaders and decision-makers inside Natura and may have the chance to have interaction and collaborate with the group.“The problem will reward the related applied sciences that may combine Natura. The variety of partnership alternatives shall be set in keeping with the general degree,” Elias says. “What is necessary for us and Natura is the standard, diploma of innovation, how promising the initiatives are, and the way robust the groups are, and the way doubtless the startups are to collaborate with Natura are taken under consideration.”Skincare magnificence product. Photo by Birgith Roosipuu on UnsplashThe Tech It Forward co-founders inform NoCamels they’ve obtained a variety of purposes for initiatives which have a excessive degree of AI, VR, and bio-formulas which have impressed the Natura staff.“We are seeing firms that take into consideration the feelings of the customers in buying experiences, algorithm applied sciences that assist psychological sicknesses, and sustainable biotechnologies that increase merchandise,” says Rosner.Israeli magnificence and expertiseIsrael has a protracted historical past inside the cosmetics trade, which has grow to be considered one of its strengths, Rosner signifies. From analysis on using Dead Sea minerals to a historical past of pure merchandise similar to olive and almond-made cosmetics, the nation has grow to be a go-to for magnificence connoisseurs. This coupled with its recognized prowess in high-tech and R&D has earned the nation a world popularity for robust magnificence applied sciences and merchandise.Many Israeli magnificence merchandise are infused with the vitamins and minerals from the salt-rich water of the Dead Sea.Ein Bokek, Dead Sea, Israel. Deposit PhotosThe Israel Cosmetics Products Market is projected to develop at a compound annual development price (CAGR) of 4.21 p.c between 2020 to 2025, in keeping with a report from market intelligence and advisory agency Mordor Intelligence. Key traits within the trade embody an inclination in direction of vegan and cruelty-free cosmetics and a rising demand for anti-aging merchandise and revolutionary and eco-friendly designs, in keeping with the report.Natura, a model that has constructed a popularity for treating the setting responsibly, is coming to Israel to faucet into these strengths.“Natura develops formulation with secure, pure and renewable elements from the Amazon rainforest, work along with native forest communities to extract elements in a sustainable method, making certain alternative, well-being and revenue for all and search improvements impressed by nature and, by means of sustainable practices, inspire folks to maintain the forest alive. In addition, they prioritize using post-consumer recycled and renewable supplies in producing their packaging and refills,” says Elias.“We are concerned within the mission from the expertise scouting, filtering of the startups and analysis, to the mixing or partnership with Natura and becoming a member of their journey in direction of sustainable, renewable and enhanced beauty merchandise and experiences,” she provides.
