Miley Cyrus’ brazen persona has made her a worldwide icon. Now, it takes her centre stage as Gucci’s new muse for the Gucci Flora Gorgeous Gardenia Eau de Parfum. Created by Alessandro Michele, the model’s Creative Director, the brand new perfume sees Cyrus as an inspiration for the “joy-fueled fantasy land” that the maison needs to evoke.
“Miley Cyrus is an artist with a spirit that’s each rock ‘n’ roll and eclectic on the similar time,” says Alessandro Michele. “I love her and I feel she’s going to completely embody the brand new Gucci Flora Gorgeous Gardenia perfume and story.”
For the marketing campaign, artist Petra Collins shoots Cyrus and divulges a sequence of photos and a video devoted to the brand new scent. These inventive outcomes are a homage of Cyrus’ distinctive model of optimism and revolt.
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The new Gucci Flora Gorgeous Gardenia Eau de Parfum can be obtainable from July thirtieth on gucci.com and beginning October within the Philippines. Further updates on the perfume and its marketing campaign can be introduced within the coming weeks. Follow @guccibeauty on Instagram to find extra.