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NEW YORK–(BUSINESS WIRE)–
Marc Jacobs Fragrances, a division of Coty Inc. [NYSE: Coty], at present introduced it’s going to donate up to $50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) by means of an interactive social fundraiser on Cameo, the main market connecting followers straight with popular culture personalities.
This press launch options multimedia. View the full launch right here: https://www.businesswire.com/information/residence/20210614005651/en/PERFECT MARC JACOBS (Photo: Steve Mackey)
The Perfect Marc Jacobs perfume, which launched in August 2020, is impressed by Marc Jacobs’ private perception that we’re all excellent as we’re and is symbolized by the phrase ‘excellent’ tattooed on his wrist.
To have a good time self-expression and unfold love and positivity throughout Pride, Perfect Marc Jacobs is working with Cameo to give followers the likelihood to win one among 100 customized Cameo movies from Lance Bass, Amanda Lepore, Chaka Khan, Kim Petras, and Shangela to remind them, or somebody they love, that we’re all #PerfectAsWeAre. The Cameo sweepstakes will happen between June 14 and June 21. In trade for participation, Perfect Marc Jacobs will donate $100 for every entry, up to $50,000, to The Center, a non-profit group that helps the LBGTQIA+ group by means of a number of companies together with advocacy, well being and wellness packages; arts, leisure, and cultural occasions; in addition to restoration, parenthood, and household assist companies.
“The Center is a spot we’ve got supported as an organization for a few years,” says Marc Jacobs. “We have labored with them in varied methods for shut to 20 years and I proceed to actually consider in the work they do. I’ve labored for most of my life to get to a spot of consolation and confidence in who I’m and I really feel like The Center’s work is to assist assist folks, in some ways, as they work in direction of their very own model of this. The Center affords so many packages and a lot assist to a bunch of people that proceed to have to battle for their rights and their security day-after-day. This Pride season I hope you’ll be part of us in supporting their mission.”
This yr’s charitable initiative will kick-off ongoing assist for The Center, as Perfect Marc Jacobs has dedicated to making one other donation to the non-profit group in June 2022.
“At Coty, we consider in equality and inclusion for all and stand along with these combating for freedom, justice, and equal rights,” remarks Coty CEO, Sue Y. Nabi. “We are keen to assist the LGBTQIA+ group by contributing to The Center and to problem stereotypes by selling self-love and authenticity with the new Perfect Marc Jacobs Pride marketing campaign. This unconventional perfume finds magnificence in its variety and inclusivity, which has resonated globally.”
This June, Marc Jacobs Fragrances launched a brand new Pride targeted marketing campaign in-store and throughout digital that includes expertise Kai Isaiah Jamal, Enam Asiama and Tom Rasmussen.
About Marc Jacobs
Marc Jacobs is a worldwide model that produces womenswear, equipment, kidswear, jewellery, watches, and fragrances. Started in 1986, Jacobs is one among the most celebrated American designers to date. Marc Jacobs International is dedicated to giving again to the communities the place they’ve shops and past. They have been concerned with lots of of charities worldwide and the ongoing assist of many of those charitable tasks—in addition to new collaborations—continues to be a prime precedence.
About COTY Inc.
Coty is one among the world’s largest magnificence firms with an iconic portfolio of manufacturers throughout perfume, coloration cosmetics, and pores and skin and physique care. Coty is the international chief in perfume and quantity three in coloration cosmetics. Coty’s merchandise are bought in over 150 nations round the world. Coty and its manufacturers are dedicated to a variety of social causes in addition to searching for to decrease its influence on the surroundings. For further details about Coty Inc., please go to www.coty.com.
About The Center
Established in 1983 because of the AIDS disaster, New York City’s Lesbian, Gay, Bisexual & Transgender Community Center has grown and developed over the final 4 many years, creating and delivering companies that empower folks to lead wholesome, profitable lives. The Center continues to serve the LGBTQ group by means of digital assist companies, launched nearly instantly after our constructing closed due to the COVID-19 pandemic. We provide a variety of companies together with digital one-on-one counseling; substance use therapy and assist teams; digital youth drop-in house; on-line arts and tradition programming; medical health insurance navigation; and a digital “entrance desk” to reply to group inquiries. To be taught extra about how The Center is serving the group throughout this time, please go to gaycenter.org.
About Cameo
Cameo is the main market connecting followers straight with tens of hundreds of popular culture personalities in the type of personalized video messages, reside video calls and direct messages. Founded in March 2017 by Steven Galanis, Devon Townsend, and Martin Blencowe, Cameo’s mission is to create the most customized and genuine fan connections on earth.
In simply over 4 years, Cameo has fulfilled greater than 2 million magical moments starting from birthday and good luck messages to promenade invites, marriage proposals and direct fan interactions. In 2020 alone, the firm fulfilled extra Cameos than all through its 4-year historical past, with Cameos delivered on each continent in the world and it raised over $1 million for worthy nonprofits and causes by means of its Cameo Cares program.
Editorial Credit: Perfect Marc Jacobs
Image Credit: © 2021 Steve Mackey
Link to Cameo Branded Landing Page/Sweepstakes: https://on.cameo.com/perfectmarcjacobs/
Social Media: #PerfectAsWeAre #MJPerfect, marcjacobsfragrances.com, fb.com/marcjacobsfragrances, instagram.com/marcjacobsfragrances
gaycenter.org, fb.com/lgbtcenternyc, instagram.com/lgbtcenternyc
cameo.com, fb.com/Cameo, instagram.com/cameo
Link to Purchase: https://seph.me/3vhxRqG
View supply model on businesswire.com: https://www.businesswire.com/information/residence/20210614005651/en/
Marc Jacobs Inc.
Michael Ariano
Global Director Public Relations
646 880 2265
[email protected]
Coty Inc.
Ariel Dunne
Senior Director Global Public Relations
212 389 3653
[email protected]
The Center
Helen Buse
Communications Coordinator
646 652 6120
[email protected]
Cameo
Devin Benison
Senior Communications Associate
203 451-0200
[email protected]
Source: Perfect Marc Jacobs
