Maison Lesquendieu awakens the ‘Sleeping Beauty’ of haute parfumerie – The Moodie Davitt Report

Family, heritage and custom are the core values of the French luxurious perfume maison which boasts 70 years of haute parfumerie excellence
Family-owned luxurious perfume home Maison Lesquendieu, led by third-technology proprietor Managing Director Jérôme Lesquendieu, vows to ‘awaken the sleeping magnificence of haute parfumerie’ as the firm units its sights on worldwide and journey retail growth.
A household affair
Maison Lesquendieu was based in 1903 by Jérôme’s grandfather, Joseph Lesquendieu. The firm is centred round French heritage, household and haute parfumerie custom and boasts seven many years of perfume excellence.
Founder Joseph Lesquendieu made a reputation in the world of luxurious fragrances by foregoing budgetary constraints in favour of selecting solely the most interesting high quality substances. The maison rapidly gained the belief of prosperous shoppers in Paris and the Lesquendieu title quickly gained notoriety amongst luxurious shoppers in North America.
The model grew to become so widespread with shoppers in the US that Maison Lesquendieu established an American division in 1904, only one yr after its launch, in 45 West Street in New York City.
Maison Lesquendieu claims to set itself aside from trendy luxurious perfume manufacturers by honouring conventional methodologies
By the time of Joseph Lesquendieu’s passing in 1962, the model had turn out to be absolutely established amongs luxurious perfume connoisseurs. His perfumes have been produced up till the Eighties, when the firm ceased manufacturing. It remained dormant till 2015, when Joseph’s grandson, Jérôme took the reins of the firm and relaunched the Maison Lesquendieu model with a daring new view of the future.
Commenting on his imaginative and prescient to reawaken the ‘sleeping magnificence’ of haute parfumerie, Jérôme Lesquendieu mentioned, “I’m proud to symbolize the third technology of the Lesquendieu household and to steer the firm in perpetuating the ardour handed all the way down to us by my grandfather.
“I’m as decided as our founder in the quest for excellence, and am personally concerned at every step of the course of, from creation to manufacturing. My strategy stays loyal to a convention that may be traced again to the 1900s, hardly ever present in the fragrance creations of right this moment.”
The Sleeping Beauty awakens
(Top left to backside proper): Glorilis de Lesquendieu, Bonne Fortune de Lesquendieu, Lesquendieu le Parfum, Lilice de Lesquendieu and Feu de Bengale de Lesquendieu are the 5 new Lesquendieu fragrances
A uncommon masterpiece: The Maison Lesquendieu perfume bottle is completed with 24-karat pure gold 
Today, Maison Lesquendieu’s strategy nonetheless honours the identical traditions and strategies as when the model was first based at the flip of the century.
In 2016, the maison launched 5 new fragrances: Glorilis de Lesquendieu, Feu de Bengale de Lesquendieu, Bonne Fortune de Lesquendieu, Lesquendieu le Parfum and Lilice de Lesquendieu.
Glorilis de Lesquendieu provides an sudden olfactive signature impressed by the wealthy sillage of pure important oils. The scent combines Bergamot and Black Pepper prime notes with floral notes of Rose, Labdanum and Geranium. It closes with highly effective base notes of Vetiver, Incense and Cedar.
Feu de Bengale de Lesquendieu combines Madagascan Vanilla, Bulgarian rose oil, Yellow Italian Mandarin, with fruity notes of Davana; whereas Bonne Fortune de Lesquendieu combines a recent explosion of Bergamot, Grapefruit, Ginger and Mandarin important oils with Gaiac wooden, Tonka Bean and Cedar base notes.
Lesquendieu le Parfum blends daring notes of Bergamot and Jasmin Tea with leathery accords; whereas Lilice de Lesquendieu is a powdery floral perfume that blends Iris, Lemon and Bergamot important oils with base notes of Amber and Virginian Cedar.
(Left) Cuir Orange and (proper) Fleur d’Acacia & Bois de Santal have been launched in 2017 and poured in putting mouth-blown candle jars
In 2017, Maison Lesquendieu launched a sublime vary of scented candles produced with the most interesting important oils. The candles are poured into mouth-blown glass holders etched with an artwork-deco-impressed design with in a mixed matte black and gloss end. The model’s candle vary includes the Cuir Orange and Fleur d’Acacia & Bois De Santal scents.
Maison Lesquendieu’s fragrances are bottled in a tremendous-glass flaçon completed with 24-karat pure gold. The bottles are meticulously crafted by the maison’s grasp glassmakers. Each flaçon required the work of a number of expert artisans, calling again to yet one more forgotten luxurious in the world of conventional perfumery.

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