London streetwear brand Kiko Kostadinov launches perfume
Kiko Kostadinov has collaborated with Tokyo-based perfume home retaW to create its first-ever scent
Cult London streetwear label Kiko Kostadinov has simply launched its first perfume, KK.001. The strong perfume comes packaged in a small, toothpaste-like aluminium tube held in a plastic gripseal bag.
The product design of KK.001 has a characteristically streetwear aesthetic – it echoes the look of a mass-produced, factory-line merchandise however has been reworked into one thing definitively distinctive. It’s a method hardly ever seen in perfume packaging, and one suited to Kiko Kostadinov’s first foray into the sphere.
Behind the brand is the eponymous London-based, Bulgary-born designer, who graduated with a grasp’s from Central Saint Martins in 2016 and based his label the identical 12 months, turning into identified for his utilitarian but futuristic seems to be.
The perfume itself was designed in collaboration with Tokyo-based perfume home retaW (‘Water’ backwards). The brainchild of Hiroshi Fujiwara, designer, musician, and oft-cited ‘godfather of streetwear’, retaW produces a variety of gender-neutral fragrances created from Japanese components.
For KK.001, the perfume home and the style label got here collectively to create an earthy scent with prime notes of cedarwood, coronary heart notes of sandalwood and leather-based, and base notes of vetiver and musk.
It’s an uncommon perfume that manages to be concurrently earthy and barely antiseptic, one thing in between the closely incised air of cathedrals and the chemical cleanliness of freshly laid linoleum.
Those who take pleasure in Comme des Garçons’ fragrances, significantly its 2 Eau de Parfum and Wonderwood, might be drawn to KK.001, as will anybody who prefers a extra experimental olfactory palette.
The perfume seems to be set to be one other profitable collaboration for Kiko Kostadinov, following profitable tasks with sneaker brand Asics and British heritage label Mackintosh. §