Constance Jablonski stars within the new Aqua Allegoria marketing campaign because the face of Nettare di Sole
LVMH-owned magnificence and perfume home Guerlain has launched two new scents to its Aqua Allegoria collection: Flora Salvaggia and Nettare di Sole.
Both fragrances are actually accessible in worldwide journey retail.
The full Aqua Allegoria collection options 14 fragrances created by Guerlain Master Perfumer Thierry Wasser and Guerlain Perfumer Delphine Jelk.
Flora Salvaggia, which interprets as ‘wildflower’ was impressed by a wildflower subject and affords contemporary fruity melon high notes, wildflower accord, jasmine sambac and orange blossom coronary heart notes, with white musk, violet and iris as its base.
Nettare di Sole or ‘nectar of the solar’ is a honey-impressed scent.
It blends Calabrian Bergamot, a floral coronary heart of Magnolia, Rose and Jasmine Sambac with candy honey accord.
Flora Salvaggia and Nettare di Sole are packaged in stylistically painted cartons, designed by American artist Michael De Feo, also referred to as ‘The Flower Guy’. De Feo is understood for his stylistically-painted daisies which have brightened shiny magazines, artwork galleries and public areas the world over all through his 25-12 months profession.
(Left) The Flora Salvaggia scent was impressed by a subject of wildflowers in the summertime; (proper) Nettare di Sole combines candy honey accords with Calabrian Bergamot, one among Guerlain’s signature elements
Guerlain labored with De Feo to create the packaging for the two new scents. De Feo took inspiration from one among Nettare di Sole’s key ingredient, Bergamot, and the greenery, sights and sounds he’s surrounded by in New York City.
The two fragrances are supported by a putting visible marketing campaign set in a fascinating backyard. Its stars French mannequin Constance Jablonski because the face of Nettare di Sole and Chinese mannequin He Cong because the face of Flora Salvaggia.
The prolonged Aqua Allegoria vary now options 14 scents all designed by (left) Guerlain Master Perfumer Thierry Wasser and (proper) Guerlain Perfumer Delphine Jelk
Michael De Feo: ‘The Flower Guy’ has been brightening up the artwork world along with his floral illustrations for 25 years
Guerlain has lengthy been dedicated to sustainable innovation and biodiversity safety, with a specific concentrate on the safety of bees. Bee honey is the core ingredient in Guerlain’s hero Abeille Royale skincare line. Bees have additionally impressed the model’s Aqua Allegoria perfume collection and have been a relentless reference level because the creation of the Guerlain ‘Bee Bottle’ in 1853.
The ‘Guerlain for Bees Conservation Programme,’ is constructed on 4 key pillars: bee safety, bee welfare, bee repopulation and training on bees.
Since 2011, Guerlain has supplied help for the Ouessant Island Black Bee Conservatory (ACANB) in Brittany.
From 2015, Guerlain has partnered with the French Observatory of Apidology (OFA) to advertise beekeeping careers and develop hive shares throughout Europe.
In 2018, Guerlain teamed up with OFA to open ‘Bee School,’ a youth consciousness programme that educates youngsters about bee conservation. The magnificence home has additionally introduced plans to develop the Bee School in 2021.
As reported, Guerlain lately launched the Women for Bees programme in partnership with UESCO and OFA. Women for Bees is a 5-12 months undertaking that may provide coaching and training for aspiring feminine beekeepers inside UNESCO biosphere reserves.
An inspiring collaboration: The Flower Guy brings color to Guerlain’s Aqua Allegoria vary by designing pop-artwork-impressed daisies on the perfume cartons
