The new Giorgio Armani new My Way perfume has been introduced to life for customers with a new pop-up activation in Hainan which seeks to embody each the spirit of the traveller.
The outside podium includes a 3m My Way flacon which catches the attention of tourists.
A L’Oréal Travel Retail Asia Pacific spokesperson stated: “My Way fragrance displays the ‘I’m what I reside’ philosophy.
“Echoing this ethos, the My Way podium encapsulates a spirit of curiosity and connection that reveals the wonders round us. The large 3m-tall flacon of My Way makes a sublime but highly effective assertion to dazzle guests and lead them to embark on a captivating journey by way of numerous inspiring touchpoints.”
Technology is on the forefront of the procuring expertise on the pop-up, with the chance to take a digital journey journey utilizing a VR headset or smartphone to go to iconic experiences akin to Thailand’s Loi Krathong Festival or Japan’s matcha tea ceremony.
Shoppers can bear in mind their experiences by way of a spread of postcards depicting cultural occasions from world wide; there’s additionally the chance to create personalised postcards with a Polaroid image.
At the center of the expertise is the new My Way perfume, which is launched by way of movies showcasing the craftsmanship and mindfulness which went into its creation.