CHINA. May was an enormous month for Giorgio Armani Beauty in Sanya as L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) mounted spectacular showcases for brand new female perfume My Way and extremely-premium skincare vary Crema Nera.
For the Hainan launch of My Way, L’Oréal Travel Retail Asia Pacific created a charming eco-designed outside podium at CDF Mall in Haitang Bay.
The scent is the second perfume beneath the Giorgio Armani label following the launch of Sì Passione in 2013. It was created to replicate trendy femininity and a long-lasting dedication to the atmosphere.
During the promotion, guests have been invited to open their horizons to My Way’s multi-faceted and olfactory experiences. The podium was designed to replicate how life’s journeys, whether or not geographical or emotional, form our character and the way – by means of the individuals we meet and the moments we stay – we create our distinctive life tales.
As the excessive level of the activation in extra senses than one, a large 3 metre-tall flacon of My Way made a sublime but highly effective assertion to dazzle guests. They might then embark on a captivating journey by means of varied touchpoints.
A postcard personalisation station allowed guests to seize their Hainan journey recollections in a polaroid and share with their family members
As shoppers sifted by means of postcards depicting varied cultural experiences from round the world, they have been reminded of the energy of journey to “pave the method into new horizons and have interaction in unfamiliar rhythms, which forge the life tales that make us distinctive”, as the model evocatively put it.
This zone gave guests the probability to mail a personalised postcard with their very own polaroid to a beloved one and share the distinctive character of the island province.
“Conveying a craving for all the tales but to be advised” – worldwide journey is likely to be tough at current however a VR journey expertise helped create anticipation of journeys in the future
A VR journey expertise allowed consumers to be immersed in a digital journey journey to expertise the world utilizing a VR headset or their smartphone. Guided by actress and My Way ambassador Adria Ariona, guests might forged floating lanterns into the water and expertise the dazzling lights of the Loi Krathong Festival in Thailand or partake in the meticulous ritual of a matcha tea ceremony in Tokyo.
These new cultural encounters have been deployed to exemplify the energy of experiences to form one’s character, “conveying a craving for all the tales but to be advised”, mentioned L’Oréal Travel Retail Asia Pacific.
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Visitors have been additionally introduced with movies that highlighted the delicate craftsmanship and environmentally sound credentials of every bottle.
“The finish of the pop-up marked the finish of a voyage by means of cultures and tales, a journey etched into reminiscence,” the firm mentioned.
Taking a personalised skincare journey
Giorgio Armani Beauty additionally showcased its Crema Nera extremely-premium skincare vary with China Duty Free Group at CDF Mall by means of May with a pop-up area and a spa hosted at the Sanya EDITION lodge.
Travelling guests have been in a position to uncover the world of Crema Nera by means of a spread of various experiences and personalised providers.
Star energy: Local celebrities Orfila Wu and Vin Zhang helped draw consideration to the marketing campaign
To kick-off the marketing campaign, which began on 1 May throughout Golden Week, an unique occasion was held in the presence of native celebrities Orfila Wu and Vin Zhang, alongside native press, influencers, and VIPs. Guests have been in a position to expertise a personalised skincare journey by means of a sequence of immersive actions and an interactive masterclass to find the science and reviving properties behind Crema Nera.
Guests found the science and reviving properties behind Crema Nera by means of a sequence of immersive actions and an interactive masterclass
The occasion included a livestreaming expertise throughout which the celebrities have been in a position to share their Crema Nera expertise with their on-line communities and travellers.
An unique one-month premium Armani Beauty Spa remedy was supplied to clients
Giorgio Armani’s Crema Nera skincare line, together with its famend Supreme Reviving Cream, is infused with potent Reviscentalis extract from the ‘miracle’ Myrothamnus flabellifolia resurrection plant. The plant harnesses nature’s uncooked energy and is ready to come again to life after months of dry-out with just some drops of water due to its mobile revival parts often called metabolites.
Formulated with this scientific discovery, Crema Nera delivers environment friendly, excessive-precision pores and skin revival, L’Oréal Travel Retail Asia Pacific mentioned.
Actor Vin Zhang experiences a Crema Nera therapeutic massage ritual
Giorgio Armani launched the Crema Nera unique occasion on 1 May at the luxurious Sanya EDITION Hotel
Footnote: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in affiliation with Foreo, a collection of all current tales from the offshore responsibility free sector in Hainan province.
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