Firmenich launches Scentmate™ — The New Way to Scent

Firmenich is reinventing the perfume business to serve entrepreneurs and impartial manufacturers with prime quality perfume options and a seamless, end-to-end buyer expertise, from transient to creation and supply.
The first absolutely built-in, AI-enabled perfume platform guides each buyer and model to co-create and choose one of the best fragrance for his or her wants, and conveniently delivers samples and orders to their doorsteps in document occasions.
ScentmateTM dramatically will increase market success and pace to market.
 Firmenich, the world’s largest privately-owned perfume and style firm, has launched ScentmateTM, the primary AI-enabled platform that streamlines and simplifies co-creation to ship successful perfume options for entrepreneurs and impartial manufacturers. Serving a really fast-growing market, ScentmateTM provides rapid entry to distinctive scents, making devoted perfumers and consultants out there all through your complete journey.
“As creators of constructive feelings and the business’s innovation champion for over 125 years, our mission is to carry prime quality fragrances to each client,” stated Ilaria Resta, President Global Perfumery, Firmenich. “Today, we’re very excited to launch the primary game-changing perfume answer tailored for entrepreneurs and impartial manufacturers. We went from conception to execution in lower than one yr –leveraging Firmenich’s greatest capabilities, together with over 50 years of perfume knowledge, to revolutionize the best way to scent.”
ScentmateTM reinvents the standard manner of making fragrances to supply full entry to creativity, experience and assets. The easy, digital briefing course of permits clients to outline all related parameters. Scentmate™ then recommends one of the best perfumer-curated perfume options, shortening into minutes a course of that beforehand took weeks.
Alfonso Alvarez-Prieto,  General Manager at ScentmateTM added: “Scentmate permits clients to match their artistic concepts with the best, successful perfume. We supply an clever, user-friendly platform, bolstered by human creation, to simply co-create the right perfume that may drive client choice, whereas dramatically rising pace to the market. Behind the platform are the world’s most famed perfumers, one of many largest fragrance-related databases of worldwide client insights, and a younger and dynamic crew absolutely devoted to this mission.”
In addition, Scentmate™ streamlines ordering and fulfilment to assist clients simplify their provide chain: on-line pattern requests, digital ordering, versatile portions and on-line cost. Samples arrive inside 48 hours, and orders are fulfilled in beneath 5 days. Additional advantages embody steerage on security and regulatory laws, tailor-made to particular classes and geographic markets. Scentmate™ is at the moment out there in Europe.
Based in Barcelona, Europe’s digital hub, ScentmateTM presents the best and quickest perfume service within the business tailored to the wants of entrepreneurs and impartial manufacturers. Harnessing the world’s most famed perfumers, synthetic intelligence (AI) and digital automation, Scentmate™ streamlines the method of co-creation, from briefing to supply. The platform presents rapid entry to distinctive scents, straightforward sampling, versatile ordering and on-line cost, and helps clients all through their complete perfume journey. For extra info, go to www.scentmate.com.
 

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