YSL Beauté Travel Retail Asia Pacific and China Duty Free Group introduced ‘love, music and magnificence’ to the sunny climes of Sanya with the #ClaimYourLove marketing campaign
CHINA. L’Oréal Group-owned magnificence and perfume home YSL Beauté partnered with China Duty Free Group to launch the #ClaimYourLove marketing campaign in Hainan on 20 May.
The date had a particular significance. In Mandarin, 20 May is a homophonic acronym for ‘I really like you’, making the particular date China’s very personal model of Valentine’s Day.
The #ClaimYourLove Beauty Villa was a showcase for seamless O2O integration and livestreaming parts
From 19-21 May, the companions hosted a spectacular Beauty Villa occasion on the Intercontinental Sanya which provided travellers a 360° O2O expertise. The villa provided all the things from reside make-up demonstrations to DJ performances, a spread present and livestreaming broadcasts, whereas shining the highlight on YSL Beauté’s All Hours Foundation vary.
The All Hours Foundation line is made with a 24-hour longwear superior method that gives sweat-proof and switch-resistant flawless protection. The basis’s oil-free formulation offers pores and skin a protracted-lasting matte look and has additionally been enriched with a skincare complicated and UV filter, leaving pores and skin nourished and moisturised all day.
The poolside party featured tunes from Chinese KOL/DJ Cara Kong who additionally livestreamed the set to her a million Weibo followers
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To set the ambiance, guests to the poolside Beauty Villa loved reside music from famend Chinese DJ/KOL Cara Kong. As an added O2O component, Kong’s efficiency was additionally livestreamed to her a million Weibo followers.
The villa additionally featured an interactive audio system-themed backdrop for travellers to take pictures with and share on social media.
YSL Beauté skilled make-up artists hosted a number of interactive magnificence exhibits all through the three consecutive days. In addition, guests and lodge visitors had been invited to at least one-on-one flash make-up providers, which enabled them to experiment with completely different 5.20 (20 May) magnificence seems utilizing YSL Beauté’s hero merchandise.
This supply included the All Hours Foundation, Rouge Pur Couture The Slim and Mon Paris Intensément Eau de Parfum.
Beauty Villa visitors additionally loved many unique affords redeemable at YSL Beauté’s flagship retailer on the close by Sanya International Duty Free Shopping Complex and on CDFG’s e-store.
In collaboration with the retailer, the star-studded #ClaimYourLove launch occasion — held on 19 May — was livestreamed on CDFG’s Yizhibo platform, producing 10 million views on-line.
The dazzling selection present featured a number of noteworthy Chinese KOLs together with William August, Kiki and Cara Kong. All three KOLs shared their greatest 5.20 YSL Beauté seems and highlighted the switch-resistant and sweat-proof qualities of the All Hours Foundation.
A date with a distinction: 5.20 (20 May) is a homophonic acronym for ‘I really like you’ in Mandarin, imbuing the date with a particular romantic significance in China
Livestream audiences had been additionally in a position to buy their favorite YSL Beauté merchandise by merely scanning a QR code throughout the broadcast.
“In collaboration with China Duty Free Group, I’m extraordinarily proud of the reception of YSL Beauté’s first- ever Beauty Villa party in Hainan,” mentioned YSL Beauté Travel Retail Asia Pacific General Manager Youssef Benkirane.
“With a completely built-in on-line and offline expertise, Hainan travellers had been in a position to expertise iconic make-up seems and uncover our star merchandise. With such an edgy, youthful and luxurious occasion infused with the DNA of YSL Beauté, it was the right strategy to have fun love, music and magnificence on 5.20.”
O2O at its best: YSL Beauté followers may buy immediately from CDFG’s e-store or go to the CDF Mall
Livestream energy: The star-studded selection present, that includes KOLs William August, Kiki and Cara Kong, reached 10 million views on CDFG’s Yizhibo channel
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in affiliation with Foreo, a collection of all current tales from the offshore responsibility free sector in Hainan province.
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