From the milk-carton clutch of autumn/winter 2014 to the hula-hoop bag of spring/summer season 2013, Chanel has a protracted historical past of turning surprising concepts into cult designs.
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As No5 turns 100, Chanel is launching its most collectible limited-edition line yet. Here, see all the things that you must learn about Factory 5.
Now, to have a good time the a centesimal birthday of the world’s most iconic fragrance, the home is planning what may be its most collectible launch to-date.An homage to the never-ending attraction of No5, Chanel’s Factory 5 includes 17 limited-edition (learn: stampede-inducing) merchandise that current the inimitable perfume in a brand new, surprising method. Scented bathe gel arrives in a paint can and physique oil is disbursed from an oil tin, demonstrating that – whereas the silhouette of that faceted glass flacon may be iconic – it’s the scent itself that really speaks to us. The venture is a nod to the very first iteration of Chanel No5, which was packaged in a easy laboratory bottle.
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Chanel Factory 5
“By taking widespread client gadgets out of their context and dressing them up within the aesthetics of No5, we return to Chanel’s first artistic gesture: that of reworking a useful object right into a fascinating luxurious merchandise,” says Thomas du Pré de Saint Maur, Chanel’s head of world artistic assets, perfume and beauty. “That’s what Chanel Factory 5 is all about: providing the expertise of luxurious in on a regular basis life.” Gallery: Why Candice Swanepoel’s black blazer has enduring attraction (Harper’s Bazaar (UK))
With a nod to Pop Art and the work of Andy Warhol, Chanel’s Factory serves to subvert the operate of on a regular basis gadgets, difficult the notion that luxurious ought to be solely reserved for particular events.
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Chanel Factory 5
“Dressing these objects with the No5 identification, they develop into luxurious, iconic merchandise, whereas holding their very own designs. Taking on a regular basis merchandise permits for a much less intimidating strategy and creates new alternatives for each day publicity to absolutely the surprise that is No5. Whether it’s a tube of paint, a tea tin or a burette, all are common, timeless objects that we have now wearing No5’s visible codes in order to remodel them,” says Thomas du Pré de Saint Maur.If you fancy your possibilities at taking residence a can of No5 bathe gel, or a paint tube of physique cream, the gathering will probably be accessible on-line at Chanel and Selfridges from 29 June. For the total immersive expertise, the Factory will start manufacturing on the Selfridges Corner Shop on 5 July, for 4 weeks solely.
