CHANEL FACTORY 5 KICKS OFF: Chanel will throw open the doorways of its Factory No.5 pop-ups in eight cities worldwide beginning Tuesday as a part of the continued festivities for the No.5 perfume’s centenary.
The public can go to the placement in Paris, located at 17 Rue Commines in the third arrondissement, by means of July 5.
There the entire Factory Collection is displayed and retailed. (*5*) merchandise — all riffing on the Chanel No.5 scent — come in quirky packaging that’s divided into three themes: a paint atelier, a storage and a kitchen.
Bath tablets come in a tea tin, bathe gel in a paint tin, physique cream in a tube, bathtub lotion in a squeeze bottle and physique oil in an oil tin.
The concept is to indicate how No.5 transforms the atypical right into a luxurious expertise.
The huge location in Paris is primarily in Chanel’s conventional black-and-white shade codes and has many tables arrange, the place individuals can peruse and study concerning the merchandise. An arcing, transferring conveyor belt shows the No.5 bottles and colourful movies close by add to the buzzy, fun-filled manufacturing unit really feel.
Two individuals are readily available so as to add calligraphy to completed merchandise.
Pop-ups are slated in different cities, together with London, Seoul, Shangdu, Hong Kong, Singapore and Taiwan.
The Factory No.5 line will even be accessible in Chanel’s perfume magnificence boutiques, 32 of the model’s trend shops and on its on-line platforms.
FOR MORE, SEE:
Chanel Launching Limited-edition ‘Factory 5’ Collection
Movie Night With Chanel in the Garden
Chanel Revenues Up Double Digits in H1 2021 After 18% Drop in 2020
