Van Gogh Museum, Floral Street Launch Multi-Category Partnership

Floral Street has been named as the primary perfume associate of the Van Gogh Museum in Amsterdam.

In a four-year deal brokered by Licensing Link Europe, throughout perfume and scented residence merchandise, it’ll have fun the works of artist Vincent van Gogh and can discover how his ardour for the pure world by way of sustainable scent creations. 

This partnership will see the primary world launch in August

“I’m honored that Floral Street has been chosen as the primary perfume model to associate with the Van Gogh Museum,” says Michelle Feeney, founder, Floral Street. “Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we found a shared love of nature and discovering magnificence within the on a regular basis. Through this collaboration, we will inform our story in a brand new manner, wherein the fantastic thing about artwork and perfume meet.” 

“Floral Street and the Van Gogh Museum share a mission to encourage a various viewers for future generations,” says Emilie Gordenker, normal director, Van Gogh Museum. “Our collaboration gives a recent and totally different technique to expertise the artwork of van Gogh.”  

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