“Smelling this perfume immediately jogs my memory of my childhood summers in Greece,” says the trend designer on her newest collaboration, the Bvlgari Omnia by Mary Katrantzou perfume.
You know you’ve obtained a superb factor occurring when realise how nicely you’re employed with somebody. That was precisely what trend designer Mary Katrantzou and Mirreira Lopez Montoya, the MD of Bvlgari Accessories felt once they first labored collectively for Katrantzou’s first couture trend present in Greece again in 2019. A friendship was cast, and Montoya later invited Katrantzou again to be a part of Bvlgari’s “Serpenti: Through The Eyes Of” designer collection.
This collaboration later progressed to Katrantzou creating her very first perfume, and for Bvlgari nonetheless. The Bvlgari Omnia by Mary Katrantzou perfume showcases how the Greek designer lends her signature contact to certainly one of Bvlgari’s iconic fragrances — exuberant, joyful, and daring.
Naturally, what may scent extra joyful than flowers? The Bvlgari Omnia by Mary Katrantzou is a floral perfume with a vibrant cocktail of mandarin, gardenia accord, and fig leaf notes. At the coronary heart of the perfume is Gardenia, Katrantzou’s favorite flower, which Master Perfumer Alberto Morillas has blended with mandarin and fig leaves for a contact of luminosity and freshness. The ensuing scent is one that’s altogether explosive and flashy, similar to its dazzling rainbow flacon.
To discover out extra about her position in creating Bvlgari Omnia by Mary Katrantzou, we spoke to Katrantzou herself on her inspiration, the challenges she confronted in making a perfume for the first time, and the way she feels when smelling the perfume for the very first time.
What have been your first ideas once you have been requested to reinterpret the Omnia perfume in your individual means?I hadn’t explored the world of perfume earlier than, so it was an thrilling problem. Studying the world of Omnia and its sensible colors, I needed to seek out inspiration in the rainbow as an emblem of positivity and inclusion. My intention was to make use of color as a wellness instrument and create a perfume that’s uplifting and joyful. This collaboration made me consider much more that creativity is a power for good. A approach to infuse optimism into our life. With it being an unsure time for most individuals, I actually needed to have the ability to have an effect on optimistic change by lifting our spirit.
What have been the first design components that you just needed to inject into the Omnia perfume?Drawing on a vibrant color palette, I used to be excited to re-invent OMNIA’s iconic infinity-shaped bottle. I re-imagined the Omnia bottle as a vase holding a bouquet of flowers, consultant of all the completely different notes utilized in the scent – visually telling the story of the perfume itself.
This is the first perfume you’ve designed — what was your artistic course of like in enterprise this new problem?When there’s a sturdy artistic marriage between manufacturers, it permits you the freedom to actually discover your creativeness and creatively problem your self. Our whole collaboration was unorthodox because it occurred in the center of the pandemic. I had solely met with Master Perfumer Alberto Morillas as soon as in London earlier than the lockdown and through this time we outlined the route of the scent. We talked about my childhood reminiscences, my favorite smells and mentioned my preliminary transient: to distill the rainbow right into a scent. Doing every thing fully remotely, I feel you are taking most choices on intuition and perfume by nature may be very private. It actually heightened all our different senses that guided all the choices round this collaboration.
Why did you resolve on a floral perfume?I consider that taking pleasure in the great thing about nature and interesting in religious pursuits is extra essential now, than ever earlier than. This is why the uplifting scent of flowers turned certainly one of the foundations to create this perfume. To me, certainly one of life’s purest pleasures is the scent of an unforgettable bloom.
What are your first ideas when smelling this perfume?Smelling this perfume immediately jogs my memory of my childhood summers in Greece. When I used to be youthful, there was a phenomenal gardenia tree in the backyard. My mom at all times used to chop contemporary gardenia blooms and place them on my bedside desk. It was the first scent I woke as much as, and the final scent earlier than I fell asleep.
What would you like individuals to really feel once they see, contact, and scent this perfume that you just’ve designed?As a creator, my hope is that via purposeful design, we will make the world a bit bit extra stunning and joyous. I needed to convey this message of optimism and hope ladies expertise an uplifting power once they put on our perfume and uncover its completely different layers. I hope our addition to the Omnia household brings pleasure to ladies and settles like a reminiscence into their soul.
(All pictures: Bvlgari)
This story first appeared in Lifestyle Asia Kuala Lumpur.