Sephora entered the Chinese market in April 2005, opening its first retailer in Shanghai. In 2020, Sephora’s retailer depend was over 230, targeted in 74 large cities like Beijing, Chongqing, Tianjin, and the Pearl River Delta. The latest version is the digital- and art-savvy flagship retailer, located within the capital’s fashionable life-style hub and open 24/7 with the assistance of digital actuality.
“Sephora has been dedicated to breaking boundaries and bringing numerous types of magnificence to Chinese customers. The TaiKoo Li Flagship Store is one other profitable follow of our retail innovation,” stated Maggie Chan, Managing Director of LVMH – Sephora Greater China. “Therefore, we welcome customers to this area we created integrating artwork and applied sciences seamlessly, to find their very own energy of magnificence.”
Designed in collaboration with the acclaimed younger Chinese artist Chen Baoyang, the TaiKoo Li Flagship Store is a not-to-be-missed magnificence vacation spot. Chen Baoyang created the site-specific digital art work Algorithmic Blossom for the placement. With an academic background in each artwork and arithmetic, Chen Baoyang breaks the boundaries and excels at imbuing inventive artwork with digital applied sciences, leveraging algorithms to depict the variety of magnificence to discover the connections amongst artwork, know-how and the general public. Algorithmic Blossom attracts inspiration from the normal Chinese artwork piece Hundreds of Flowers, created within the Southern Song Dynasty by Yang Jieyu, the primary feminine painter recognized in Chinese historical past. Chen’s work pays tribute to the great thing about flowers with skillful use of topological fractal algorithms, using digital simulation and VR know-how to show numerous flowers in full bloom to indicate elegant integrity and unbounded romance.
As clients enter the TaiKoo Li Flagship Store, they’re surrounded by Algorithmic Blossom in numerous kinds. Flowing flowers on the LED screens throughout conveys a superb show of magnificence once they bloom and fade. Walking alongside the spiral staircase to the second ground, clients will regularly expertise the flowers vibrantly unfolding as they arrive on the AR photograph sales space, the place they will create immersive photographs and movies.
Algorithmic Blossom additionally impressed the creation of unique peach blossom make-up appears to be like by Chinese make-up artist Mao Geping that includes floral eye make-up designs. Sephora Beauty Pass members could make appointments through Sephora’s official WeChat account and entry the unique complimentary look in a 20-minute Beauty Play session through the retailer’s grand opening. Inspired by the blossom, Marie Dalgar Color Studio developed a restricted assortment tailored for the brand new retailer, with the art work “Algorithmic Blossom” blooming on the packaging.
The TaiKoo Li Flagship Store debuted:
The first Sephora Hair Bar in China offering exact {and professional} scalp remedy and hair options.
A brand new dwelling perfume class launched for the primary time.
A magnificence gifting zone offering clients the flexibility to effortlessly select from reward packs with a way of formality.
An upgraded Fragrance Studio 2.0 that comes with big-data algorithms, colour psychology, and somatosensory interactive know-how.
The first-ever Sephora Fragrance Buyer Zone, the place a buyer can meet up with the newest perfume developments and unlock numerous widespread fragrance manufacturers and area of interest merchandise solely at Sephora.
The Sephora Beauty Pass, the retailer’s member membership in China, has been upgraded with new advantages.
