MILAN — For the second 12 months, Accademia del Profumo hosted its annual awards ceremony remotely by way of a 30-minute video livestreamed on the group’s YouTube and social media channels on Thursday.
Instead of final 12 months’s digital gold-and-black theater, this time the affiliation’s president Ambra Martone introduced the winners from the Nineteenth-century opera home Teatro Alessandro Bonci in Cesena, in Italy’s Emilia-Romagna area.
The location was becoming because the occasion’s annual theme was “La Musica dei Profumi” or “The Music of Perfumes” in English, and meant to focus on the similarities between music and perfume creation. As end result, every class and winner reveal was launched by creative clips mixing classical music and ballet in addition to historic anecdotes on each disciplines.
Narciso Eau de Parfum Ambrée by Narciso Rodriguez and Acqua di Giò Profondo by Giorgio Armani have been named greatest fragrances of the 12 months within the girls’s and males’s classes, respectively, because of the votes of shoppers. Altogether, greater than 142,000 votes have been registered and solid by means of the affiliation’s web site and social media and at about 500 perfumeries in Italy.
A VIP jury, which included Italian personalities starting from Women Management Milan’s president Piero Piazzi to singer Myss Keta, bestowed awards for greatest communication to Valentino Voce Viva, whose promoting marketing campaign is fronted by Lady Gaga, and Dior Homme eau de toilette, whose face is Robert Pattinson.
A technical jury, comprising magnificence editors and retailers, assigned prizes in seven different classes. Giorgio Armani’s My Way perfume and Le Male Le Parfum by Jean Paul Gaultier have been awarded greatest olfactory creations, for the ladies’s and males’s classes, respectively.
Martone moreover bestowed a particular prize on Carlos Benaim, the nostril behind the My Way perfume, as his creation achieved the perfect gross sales ends in the primary six months after the launch on the Italian market.
“I wish to thank Giorgio Armani: His imaginative and prescient of female magnificence was my inspiration for the creation of this perfume,” Benaim stated in a pre-recorded speech, moreover acknowledging L’Oréal and his colleagues that helped him with the event of the scent.
Introduced final 12 months, the award for greatest perfume of an unique line developed by a famend label was bestowed to Gucci’s A Chant for the Nymph.
The Fils de Joie scent by Serge Lutens and the Chicago High perfume by Vilhelm Parfumerie have been acknowledged as greatest fragrances by a creative perfumery model and indie label, respectively.
Tom Ford Black Orchid Parfum and the Ferragamo males’s perfume have been awarded for his or her packaging, with the latter scooping the prize additionally for greatest Made in Italy scent within the males’s class. The girls’s counterpart of this prize went to Signatures of The Sun Yuzu by Acqua di Parma, which additionally gained the newly launched award for greatest atmosphere perfume with its Aperitivo in Terrazza scent.
