You will not be alone if the phrases ‘celebrity fragrance’ generally tend to shortly offset visions of lacing your self in Britney Spears’ Fantasy circa 2005. Her assortment of fragrances, together with Fantasy, Curious and Believe are amongst these celebrity perfumes that proceed to be constant best-sellers. In truth, and oddly sufficient, when the New York Times’ documentary Framing Britney Spears aired earlier this yr, gross sales of Spears’ olfactive choices sky-rocketed, proving scent to be a strong sign of fandom as ever.
While some might regard her sturdy and heady line of scents as the unique tokens of pop star fragrances, in reality Spears is simply one of many ideas of the iceberg. Most notably, there was J Lo along with her first perfume launch Glow in 2002, a candy, soapy musk perfume which was stated to recall the sensation of stepping out of the bathe. Its sensually-shaped bottle was rumoured to be modelled on the singer and actress’ physique, and when it first hit store flooring the scent bought so quick that department shops struggled to sustain with demand.
Since then, Lopez has launched round 25 fragrances, her brush with fragrance was and is definitely not a conceit undertaking, reasonably, a love affair with aroma. But amid her in depth assortment, Glow, with its citric and white floral female notes, is broadly thought to be the very factor that reworked the celebrity perfume market. In the last decade that adopted, would Jennifer Aniston’s first namesake fragrance, Sarah Jessica Parker’s Stash or Beyoncé’s Heat have gone to market with out first seeing the proof of J Lo’s success? Unlikely.
