The excessive-profile campaign with Sears raises consciousness for the Perfect Marc Jacobs perfume in Mexico
Perfect as I’m: The perfume was impressed by Designer Marc Jacobs’ personal mantra of self-love and acceptance
MEXICO/CARIBBEAN. Tairo International has partnered with American retailer Sears to roll-out an impactful excessive-profile promotional campaign throughout its Mexican retail community, serving to to help its current Perfect Marc Jacobs journey retail launch.
In December 2020, Tairo International launched the Perfect Marc Jacobs perfume into Caribbean and Mexico journey retail.
The OOH Sears campaign was launched in February 2021 and consists of pop-ups, sampling and wonder advisor buyer engagement.
The Perfect Marc Jacobs Eau De Parfum is offered in 50ml and 100ml perfume bottle codecs and a 5ml and 10ml mini-spray bottle. The scent can also be accessible as a physique lotion and physique cleanser.
Perfect Marc Jacobs is described as a contemporary, brilliant and female perfume. It was created by IFF Perfumer Domitille Michalon-Bertier and presents an unconventional mixture of contemporary floral and calming olfactory components.
It opens with rhubarb and brilliant daffodil prime notes, adopted by almond milk coronary heart notes and with dry down cedarwood and cashmeran as its base.
The scent takes inspiration from designer Marc Jacobs’ mantra of ‘I’m good as I’m,’ which is represented by the phrase ‘good’ tattooed on his wrist.
Beauty advisors invited Sears consumers to pattern the Perfect Marc Jacobs perfume
Tairo International launched the Perfect Marc Jacobs scent into Caribbean and Mexico journey retail in December
The Sears campaign additionally consists of devoted Perfect Marc Jacobs pop-ups as well as to OOH media
