See The 16 Greatest Indie Beauty Brands, Voted by Industry Insiders – WWD

When Beauty Inc despatched tons of of ballots to trade insiders asking them to vote on the highest skincare merchandise of all time, the widespread thread was clear: voters had sturdy opinions about what they placed on their faces. Although the highest 100 merchandise had been a hearty mixture of breakout stars and legacy merchandise, a burgeoning subset of unbiased manufacturers clearly caught the eye of voters, too. Of the 15 indie manufacturers highlighted right here, most of them are newcomers — solely two had been based previous to 2010 — and the bulk are woman-founded. Here, in alphabetical order, the indie manufacturers, trade insiders and executives voted on probably the most.
111SkinFounder: Dr. Yannis Alexandrides, American and European board-certified dermatologistLaunched: 2012USP: All of 111Skin’s merchandise are incepted by its founder primarily based on the wants he sees in his clinic, 111 Harley Street, the place the model attracts its title from.Hero product: Y Theorem Repair Serum, $350

African BotanicsFounders: Craig and Julia NoikLaunched: 2012USP: African Botanics will get its title from South Africa, the place the founders have solid deep relationships with the land and other people creating its substances.Hero product: Pure Marula Oil, $100
Alpyn BeautyFounder: Kendra Kolb ButlerLaunched: 2018USP: Alpyn Beauty’s wildcrafted substances are resilient botanicals that survive the local weather in Jackson Hole, Wyo., the place Butler lives, and are supposed to encourage related reparative processes within the pores and skin.Hero product: PlantGenius Melt Moisturizer, $60

BiossanceFounder: AmyrisLaunched: 2017USP: The model was one of many first to deliver a sugarcane-derived squalane to market.Hero product: Squalane + Vitamin C Rose Oil, $72
Black Girl (*16*)Founder: Shontay LundyLaunched: 2016USP: Black Girl (*16*) presents a variety of vegan, cruelty-free, paraben-free, fragrance-free and reef-safe sunscreens that don’t depart a white solid on deeper pores and skin tones.Hero product: Black Girl (*16*) SPF 30, $18.99
BoldenFounders: Ndidi Obidoa and Chinelo ChidozieLaunched: 2015USP: Bolden formulates “pores and skin tone-friendly” merchandise that meet the considerations of melanated pores and skin tones with clear formulation.Hero product: SPF 30 Brightening Moisturizer with vitamin C, $28
Doctor Rogers RestoreFounder: Dr. Heather D. RogersLaunched: 2015USP: Dr. Rogers’ eponymous skincare line presents allergen-free options to tried-and-true drugstore moisturizers.Hero product: Doctor Rogers Restore Healing Balm, $30
Josh RosebrookFounder: Josh RosebrookLaunched: 2009USP: Rosebrook’s vary is rooted in biomimetic and natural science, which is why the model prepares all of its personal extracts for every batch of merchandise.Hero product: Daily Acid Toner, $29
KraveBeautyFounder: Liah YooLaunched: 2017USP: The YouTube star’s line presents a rebuttal to 12-step regimens with a decent edit of skincare heavyweights.Hero product: Matcha Hemp Hydrating Cleanser, $16
NécessaireFounders: Randi Christiansen and Nick AxelrodLaunched: 2018USP: True to its title, Nécessaire takes an essentialist angle on physique care, and was a pioneer of premium merchandise within the classHero product: The Body Wash, $25
NyakioFounder: Nyakio GriecoLaunched: 2002USP: Inspired by Grieco’s magnificence secrets and techniques discovered from members of the family in Africa, Nyakio is supposed to bridge the hole between heirloom rituals and efficacious merchandise.Hero product: Maracuja & Yangu Rescue Oil, $40.49

OseaFounder: Jenefer PalmerLaunched: 1996USP: Each product boasts a mix of seaweed, important oils and lively botanicals.Hero product: Undaria Algae Body Oil, $48
Sol de JaneiroFounders: Camila Pierotti, Heela Yang and Marc CapraLaunched: 2015USP: Inspired by the unique locale of the identical title, the model brings Brazil’s sunny cultural standpoint to hair care, physique care and perfume.Hero product: Brazilian Bum Bum Cream, $45
VersedFounder: Katherine PowerLaunched: 2019USP: The brainchild of L.A.-based entrepreneur Katherine Power, Versed debuted its clear lineup of merchandise in additional than 1,800 shops in 2019.Hero product: Dew Point Moisturizing Gel Cream, $14.99
Wander BeautyFounders: Divya Gugnani and Lindsay EllingsonLaunched: 2015USP: Known for its photogenic eye masks, Wander Beauty makes a speciality of clear, multitasking important merchandise in skincare and make-up.Hero product: Baggage Claim Gold Eye Masks, $25
WishfulFounder: Huda KattanLaunched: 2020USP: Entrepreneur/influencer Huda Kattan’s foray into skincare launched simply forward of the coronavirus pandemic, and nonetheless garnered devotees.Hero product: Yo Glow Exfoliating Scrub, $39
For extra from WWD.com, see:
The 100 Greatest Skincare Products of All Time
Vaultier7 Makes Multimillion-Pound Investment in London’s 111Skin
EXCLUSIVE: Reese Witherspoon Named Biossance Global Brand Ambassador

Recommended For You

About the Author: Jessica