PARIS — Nina Ricci is closing its historic flagship boutique in Paris because it pivots to a digital-first technique, in line with its latest worth repositioning.
The retailer, opened in 1979, can be taken over by Paco Rabanne which, like Nina Ricci, belongs to Spanish perfume and trend group Puig, the guardian firm of manufacturers together with Carolina Herrera, Jean Paul Gaultier, Dries Van Noten and Penhaligon’s.
“Given a really unstable worldwide state of affairs and ‘new regular’ stakes, we made the daring option to speed up Nina Ricci’s new imaginative and prescient processes, which can be all about one model, digital first and approachable luxurious,” Ricci mentioned in a press release issued to WWD.
“This naturally included the closing of our brick-and-mortar flagship for the approaching opening of a digital flagship. And, in fact, we’re delighted to have Paco Rabanne, it stays in the household,” it added.
The boutique at 39 Avenue Montaigne, throughout the road from Dior, is closed and its home windows are coated with stickers bearing the Paco Rabanne brand.
No date has been set for its reopening, as France stays below lockdown in a bid to include the coronavirus pandemic, which means all nonessential shops are closed. Paco Rabanne has two boutiques in Paris, on Rue Cambon and Rue du Faubourg Saint-Honoré.
Although Ricci executives have but to put out the brand new technique, the model’s artistic administrators, Lisi Herrebrugh and Rushemy Botter, mentioned it was applied for fall 2021. The designers minimize the variety of appears they offered by 30 p.c, and costs have been lowered on common by 20 p.c to make the gathering extra accessible.
“It’s virtually like how Nina Ricci began: it was actually democratic. And if I have a look at our technology now, I wish to see them additionally put on the clothes,” Botter informed WWD in March.
Winners of the Première Vision Grand Prize on the Hyères International Festival of Fashion and Photography in 2018, Herrebrugh and Botter have been appointed as inventive administrators of Nina Ricci the identical 12 months.
The model, based in 1932 and recognized for its bestselling fragrances, together with L’Air du Temps, is predicted to launch an e-commerce website this fall. Ricci is carried by round 80 retailers worldwide, together with Le Bon Marché, Printemps, Bergdorf Goodman, Neiman Marcus, Isetan, Joyce and Lane Crawford. It can be bought on-line through Net-a-porter, Farfetch and Ssense.
See additionally:
Nina Ricci Went Streamlined With a Fuss-Free Fall Collection
Rushemy Botter and Lisi Herrebrugh Named Artistic Directors at Nina Ricci
Buzzy Antwerp-Based Duo Wins Hyères Prize
