PARIS — The late Mariano Puig Planas, who steered his household’s firm Puig for greater than three many years and grew it into a world powerhouse, lived a big life.
The government handed away on Tuesday on the age of 93 and was given an intimate non secular service Wednesday afternoon on the Iglesia de la Bonanova in Barcelona.
Part of his colourful story was recounted in a e book, “Puig 100 Years of a Family Business,” which was launched for the group’s centennial in 2014 and describes the historical past of three generations of Puig members of the family.
Mariano Puig was from its second technology, together with three brothers — Enrique Puig Planas, Antonio Puig Planas and José Maria Puig Planas, after their father Antonio Puig Castelló based the corporate in 1914.
Following are some extracts from the e book, together with quotes from and about Mariano Puig.
At the age of 18, he went to find out about cosmetics on the perfume and flavors provider Givaudan in Geneva, in conserving along with his father’s imaginative and prescient of life.
“There are 5 phases of life,” Antonio Puig Sr. was quoted as saying. “The first is studying the way to do one thing; the second, doing it; the third, actually doing it; the fourth, educating the way to do it, and the final, letting go and letting others do it.”
Mariano Puig mentioned: “He progressively granted us extra accountability. It wasn’t a matter of a day or per week, and even an hour, however a course of. He was a really beneficiant man.”
Before Antonio Puig’s passing, he requested his sons who have been working Puig to care for their mom and stay collectively. Antonio Puig and his spouse Júlia imparted a deep sense of ethics.
“What has characterised the 4 brothers has been communication,” mentioned Mariano Puig. “We have by no means made an vital resolution with out dialogue, by phone, throughout weekends, or in a extra formal trend. We haven’t all the time been in settlement, however we’ve got all the time come to an settlement.”
Enrique Puig Planas, Antonio Puig Planas, Mariano Puig Planas and José María Puig Planas.
Courtesy of Puig
The government was identified for his enterprise acumen, management skill and nostril for progress alternatives.
“I prefer to confront the waves, however I additionally need to keep away from storms,” he mentioned, using a metaphor channeling his love of the ocean.
Puig mentioned he and his brothers made three vital selections, together with constructing a workforce in which every member knew extra in their subject of experience than they did. “Then we created a product. And third, we developed a world imaginative and prescient for the corporate,” he mentioned.
For occasion, in the early Seventies, Puig contacted Max Factor in the hopes of representing the distinguished American make-up artist in Spain. It labored, with Puig turning into the distributor of Max Factor merchandise, which needed to be specifically produced, for greater than 15 years.
“That is how I realized what it means to be a multinational firm, and I realized manufacturing and advertising and marketing strategies that have been very helpful to us,” Puig mentioned. “Spain was small and closed, and that made me take into consideration what we wished to do and be.”
The Puig household by no means intentionally tried to remove its competitors, however comprehended the necessity to place its bets exterior of Spain in order to flourish.
Mariano Puig additionally understood how vital it was to convey in exterior administrators, similar to Javier Cano, who grew to become the primary non-family president of Puig in 2001.
Puig helped set up the second management succession at his household’s firm, which passed off step by step.
“We started to ask different households and to seek the advice of with specialists on household firms,” he defined. “We didn’t need to stay on the helm. We cherished the corporate a lot that its continuity was extra vital than preserving our positions, and we started a means of stepping away from energy, one thing which isn’t simple to do.”
The government’s son, Marc Puig, grew to become the group’s chief government officer in 2004.
“After devoting my whole life to this firm, I might by no means have imagined what Marc has achieved with the workforce that he has assembled,” mentioned Mariano Puig.
A big gathering was held in July 2008 to pay homage to the manager and his three brothers.
“What does a household provide an organization?” requested Puig. “First, dedication: Over the course of its historical past this firm has gone by means of tough occasions, and if we had everybody’s belief, it’s as a result of the household was utterly concerned. Second, ethics just like the tradition of effort and the worth of advantage.
“Third, long-range imaginative and prescient,” he continued. “Many of our values have been instilled in us as youngsters: the pursuit of excellence, the sense of non-public and social accountability, which interprets into an organization the place selections are made with an extended view, in contrast to an organization traded on the inventory market. When issues have gone badly for us, we didn’t need to hurt the manufacturers by diminishing funding. This is long-term pondering.”
For extra, see:
Mariano Puig Planas Dies
Puig Shakes Up Business Structure, Aims for 3 Billion Euros in 2023 Sales
Puig Acquiring Charlotte Tilbury, Releases 2019 Results
Puig Blows Out 100 Candles
