Louis Vuitton has unveiled a brand new unisex perfume, On the Beach, launched in shops April 1st.
The cologne fragrance was created by the House’s Master Perfumer, Jacques Cavallier Belletrud, to seize the feelings of a sunny day at the seashore. Featuring notes of yuzu, neroli, and fragrant herbs, On the Beach balances the lightness of a citrus with the depth of florals. At the similar time, it connects to the ambiance of the West Coast – a territory that’s free, passionate, and wildly artistic – containing all the spontaneity of colognes, mixed with the sophistication of perfumes. A brand new surfboard and made-to-order perfume trunk full this summertime escape.
Contemporary multi-media artist Alex Israel designed the bottle, packaging, and equipment for On the Beach utilizing his hometown, Los Angeles, as his muse. The ensuing aesthetic displays the metropolis’s contrasts and eclectic structure, the place a mix of Hollywood fantasy, technological vanguardism, and old-world European and Hispanic inflections create a unprecedented panorama.One of Israel’s well-known “Untitled (Flat)” gradient work, impressed by the oceanfront facades of his house metropolis in dialogue with the solar and sea, blazes throughout all the items.
Actress Eiza González brings the full expertise of On the Beach to life in Los Angeles, reworking into Israel’s art work alongside the assortment.
Following in the custom of Louis Vuitton’s earlier cologne perfumes – Sun Song, Cactus Garden, Afternoon Swim and California Dream – On the Beach is the fifth perfume in a radiant assortment targeted on the West Coast.