“I’m driving to Calabasas,” mentioned Jeff Leatham, calling from his G-Wagen. “Where else would I be going when I’ve a fragrance launching with Kim?”
Kim Kardashian West, that’s, who put the prosperous Los Angeles suburb on the map. Following perfume collaborations along with her mom, Kris, and sisters — most just lately Kendall Jenner — West turned to the celeb florist for her newest launch. This marks her eighth fragrance assortment as a part of her KKW Beauty model: a trio of scents in cleverly designed bottles that double as vases, holding a small quantity of water on the tip.
Leatham describes “Desert Rose,” one of many three fragrances, as “mild and creamy.”
Courtesy/Andrew Kenney
“I’ve recognized Jeff for over 10 years, and each time we work collectively, it’s magic,” West instructed WWD solely in an announcement. “Previously, I’d solely developed fragrances with my mother and my sisters, and between Jeff’s unbelievable imaginative and prescient for what’s aesthetically lovely, and the scent work that he manifests when working with florals, I knew we’d create one thing significant. I’ve at all times collected perfume bottles so imagining one thing that would dwell on as a bud vase was very fascinating to us and bringing that connection again to the florals. We developed the scents as unisex fragrances that may be worn all through the day primarily based in your temper to create a chilled, intoxicating and sensual vibe.”
Jeff Leatham and Kim Kardashian West
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“It was so essential to Kim and myself to create one thing that individuals have by no means seen earlier than,” mentioned Leatham. “We actually simply needed to create one thing that mimicked the easy, clear, iconic stylish look of what Kim and I each love. And going by way of her home and the clear strains — you’ve most likely seen her lovely dwelling in Architectural Digest — we actually needed to create a bottle that appeared like a chunk of artwork.”
The two met in Paris, the place Leatham works as creative director of the Four Seasons George V. For years, he’s traveled between Paris and L.A., creating one-of-a-kind floral preparations for the Kardashian-Jenner clan’s many extravagant events.
“It’s a real collaboration of ardour and wonder, and I couldn’t be extra proud,” he mentioned of the launch.
Kim Kardashian West
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After West approached him to associate, the 2 started collaborating nearly within the early days of the pandemic. Working with Givaudan, the Swiss perfume and flavors provider, they obtained samples within the mail each two weeks and shared concepts over Zoom. After a while, the duo had been in a position to meet in particular person whereas social distancing, and every turned to their respective entourages to check the scents. In the tip, they settled on three: “Desert Rose,” “Jasmine Air” and “Night Iris.” Priced at $40 every ($110 for a bundle), they’ll be obtainable beginning April 23 at midday PST at KKWfragrance.com.
They’re “a household of fragrances however all completely different youngsters,” mentioned Leatham, describing “Desert Rose” as “mild and creamy” and the latter two as “contemporary and inexperienced” and “darkish, attractive, mischievous,” respectively.
Kim Kardashian West and Jeff Leatham
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Working with West has been “a dream,” Leatham added: “She’s impressed hundreds of thousands of individuals. And to be a part of that story for me is such an honor, and it’s most likely one of many best moments in my profession to this point.”
West is anticipated to increase KKW Beauty — which additionally provides cosmetics and instruments — to incorporate skincare, hair care, private care and nail merchandise, since Coty accomplished the acquisition of a 20 % stake within the model for $200 million in January. For his half, Leatham plans to launch his personal scent, “Voodoo Rose,” in collaboration with Givaudan in September.
The new assortment of KKW Beauty fragrances, “Desert Rose,” “Jasmine Air” and “Night Iris,” retail for $40 every.
Courtesy/Andrew Kenney
