Giorgio Armani unveils Sì Eau De Parfum Intense, an ever extra intense and complicated interpretation of the basic female scent, which encapsulates confidence and vitality. Empowered and free, the Sì girl dares to say Sì to the most intense a part of herself.
Introduced in 2013, Sì is Giorgio Armani’s iconic ladies’s perfume, without delay stylish sensual, and voluptuous. Fusing independence of spirit, sophistication, and serenity, Sì celebrates the braveness of girls to jot down their very own guidelines, and embrace a life lived intensely.
Sì Eau De Parfum Intense is embodied by Academy Award-winning actress Cate Blanchett. In a new print marketing campaign by photographer Tom Munro, she conveys each timelessness and modernity.
A DARING SCENT
Sì Eau De Parfum Intense is a chypre oriental fruity, which conjures up the Giorgio Armani girl with the confidence to discover her most intense aspect.
Created by perfumer Julie Massé of (MANE) who composed every of the Sì scents, Sì Eau De Parfum Intense takes the Sì signature in an entrancing new path. The perfume’s high be aware is blackcurrant nectar, a signature of the Sì perfume household, with this alluring be aware extracted from the core of the fruit. At the perfume’s coronary heart is Isparta rose, harvested in Isparta a area of Turkey often known as “the metropolis of roses”, and the velvety and liquorous davana. Together, these two notes create a fiercely intense impact. At its base are patchouli and benzoin resin, which each lend an enveloping sensation.
The vanilla blended in Sì Eau De Parfum Intense is sourced in the protected space of Loky Manambato in Madagascar in collaboration with a neighborhood NGO, considered one of Giorgio Armani’s initiatives contributing to its social accountability program ‘Solidarity Sourcing’. Aiming at making certain the moral sourcing of key elements and contributing to economically help farming communities, it’s in keeping with Giorgio Armani’s consideration to element, choice for pure supplies, and respect for nature.
AN ICONIC DESIGN, A NEW INTENSITY
Sì Eau De Parfum Intense is introduced in the iconic, distinctive Sì flacon, structured but easy because it effortlessly attracts the eye to its tapered curves and natural cap.
The bottle is wearing an outer lacquer leading to a clear, deep nude tint. Meanwhile, a black outer lacquer at the bottle’s base infuses the nude glass with a gently smoldering impact, nodding to the perfume’s elegant depth. The shiny black, stone-shaped cap is a signature of the Sì fragrances, as are the glossy gold rings round the bottle’s neck and at its base, which lend a glamorous contact.
THE Sì COLLECTION
Following the introduction of Sì Eau De Parfum Intense, the Sì perfume assortment now encompasses 5 distinguished fragrances conveying completely different aspects of the Sì imaginative and prescient of femininity: Sì Eau De Parfum, Sì Passione Eau De Parfum, Sì Eau De Parfum Fiori, Sì Eau De Parfum Intense.
Available for buy in any respect Essenza shops and Montaigne place shops.
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