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Amazon, the world’s largest eCommerce market, is transferring into the London hair care house with two-floor salons that supply augmented actuality (AR) instruments for consultations and point-and-learn know-how.
The new hair salon idea — Amazon Salon — is meant to open a bodily house in London’s East End Spitalfields space. The AR app will supply clients a option to see how completely different hairstyles and colours will look on their faces, in accordance with a press launch on Tuesday (April 20).
The new salon being piloted in London will take up greater than two flooring to allow clients to expertise the very best in hair care and styling. The greater than 1,500 square-foot facility positioned on Brushfield Street may also supply point-and-learn know-how to facilitate hair consultations.
Amazon Salon
Amazon Salon will supply a number of boutique choices for hair by Elena Lavagni, proprietor of Neville Hair & Beauty, an impartial salon based mostly in London. Further, the salon will give clients the power to make use of AR to attempt digital hair colours.
“We have designed this salon for purchasers to come back and expertise a number of the greatest know-how, hair care merchandise and stylists within the business,” mentioned John Boumphrey, UK Country Manager, Amazon. “We need this distinctive venue to carry us one step nearer to clients, and will probably be a spot the place we are able to collaborate with the business and check new applied sciences.”
Showcasing a number of skilled haircare merchandise, the Amazon Salon may also check new point-and-learn know-how to allow clients to level and click on on the product they need. A digital window will supply a show display pointing to the shelf and the related info, together with model movies and academic content material.
Customers can place orders by scanning the related QR code on the shelf to go to the product element web page. Orders might be positioned with one click on and customers can then resolve supply or pickup
The new Amazon Salon will launch for Amazon workers solely, earlier than opening to the general public for bookings, which is predicted to occur within the weeks forward.
Hair salons had been one in all many bodily retail segments that suffered a dramatic fall-out of revenues as a result of coronavirus pandemic. The hottest magnificence objects for buy — hair clippers, hair dyes and nail polish — have seen gross sales surge each on-line and in these shops that remained open.
Although DIY spending within the U.S. for well being and wonder gross sales surged 13 p.c — or roughly $3.7 billion — from June 2020 in comparison with the identical interval in 2019. Much of that spike has come from digital gross sales, which surged 31 p.c 12 months on 12 months to $9.28 billion.
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