AirAsia Beauty aims to “take the region by storm” with Malaysia and Indonesia launches – The Moodie Davitt Report

AirAsia Beauty was launched due to the rising demand for magnificence, skincare and perfume merchandise in the region
MALAYSIA/INDONESIA.’s Super App has additional enhanced its ecommerce provide by launching its multi-model AirAsia Beauty platform in Malaysia and Indonesia.
According to the firm, the transfer acknowledges the rising demand for magnificence, skincare and perfume merchandise in the region. The firm has fast enlargement plans for AirAsia Beauty, which it claimed would “take the region by storm”.
AirAsia Beauty’s provide consists of skincare, make-up, fragrances, and wellbeing merchandise, impressed by actual-life magnificence routines. It is accessible beneath the Beauty Tab of the AirAsia app and provides main manufacturers similar to History of Whoo, Dr. Morita, Mediheal, The Mineraw, Farmskin, Clio, Dashing Diva, Cosrx amongst others.
AirAsia Beauty at the moment delivers in Klang Valley, Malaysia and in Jakarta, Indonesia by way of AirAsia Group’s digital logistics enterprise, Teleport.
AirAsia’s Cabin Crew function ambassadors for AirAsia Beauty
To mark the launch, AirAsia Beauty is providing up to -50% off chosen manufacturers and free supply inside Klang Valley from now till 12 May. Customers can even pay with BIG loyalty factors and earn BIG factors for each buy on AirAsia Beauty. The launch can also be supported by a social media marketing campaign referred to as ‘AirAsia Beauty for everybody.’
“Ecommerce and residence procuring has now grow to be a part of our day by day life,” stated AirAsia Super App Head of Ecommerce Lim Ben-Jie. “From our expertise with the AirAsia store, we noticed outstanding demand for our magnificence merchandise, and we determined to carve out AirAsia magnificence as a standalone service, providing genuine magnificence merchandise delivered to your step.”
Lim hopes the launch will advance’s mission to grow to be the high life-style app in the region. He stated: “We hope to share our merchandise to the folks of Asean by leveraging on AirAsia’s distinctive inner expertise, none aside from our cabin crew and grooming instructors who’re the good magnificence ambassadors. Beauty is a part of their on a regular basis regime and they’re consultants on at all times trying nice and flawless. The addition of AirAsia magnificence will additional diversify our tremendous app life-style providing, bringing us a step nearer to turning into Asean’s main one-cease life-style and journey app.

“With AirAsia magnificence, customers can look ahead to an built-in on-line procuring expertise supported by actual private magnificence ideas, product critiques and favorite picks from our Allstars and different customers. Beauty is a steady journey; in addition to offering customers with the greatest objects for his or her pores and skin and delivering them to their doorstep, we’re additionally right here to give extra assets in serving to one to grow to be their greatest self.”
According to Lim, Malaysia and Indonesia are solely the starting, he stated: “Kicking off in the Klang Valley in Malaysia and Jakarta in Indonesia, we now have plans for nationwide enlargement in Malaysia, Indonesia and adopted by different Asean markets. We are working carefully with numerous manufacturers to introduce new merchandise and unique bundles quickly, so keep tuned for extra thrilling developments from AirAsia Beauty.”
Beauty is a steady journey: Lim highlights AirAsia Beauty’s function in enhancing the magnificence procuring expertise and serving to clients “grow to be their greatest selves”

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