Puig is ready to launch the brand new Paco Rabanne masculine perfume Phantom solely in journey retail for the month of July, supported by what it described as a ‘spectacular’ omnichannel campaign. ... Read more »
Go large or go residence: The Phantom marketing campaign is Puig’s most bold to date with over 100 animations at key airports worldwide. Pictured above is the Phantom pop-up in Heathrow Airport... Read more »