DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos

DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos

Truly, a direct-to-consumer skincare brand created in 2019, has invested in TikTook to enhance brand consciousness amongst its goal customers, Gen Z and millennials, who’re spending extra and extra time on the... Read more »
Why this D2C superfood skincare brand is targeting Gen Z and millennials

Why this D2C superfood skincare brand is targeting Gen Z and millennials

Deepti Alapati and Goutham Uppaluri had simply launched their vegan and superfood skincare brand Pulp within the second week of March 2020. The following week, the primary nationwide lockdown was imposed within... Read more »
The spending habits of avocado-toast millennials are more complex than you think | Jessica Mizrahi

The spending habits of avocado-toast millennials are more complex than you think | Jessica Mizrahi

Young folks nowadays. They have excessive expectations, but they are spendthrifts. With all that avocado toast, how can you count on to place down a deposit on a home? You ought to... Read more »