How fragrance brands are engaging customers and driving sales amid pandemic challenges

How fragrance brands are engaging customers and driving sales amid pandemic challenges

Fragrance is one class throughout the cosmetics trade that usually struggles to promote on-line, with nearly all of sales stemming from in-store product sampling. This additionally means most ecommerce sales are product... Read more »
Fragrance Creators President & CEO Farah K. Ahmed’s Statement Acknowledging the National Economic Council for Engaging on Fragrance

Fragrance Creators President & CEO Farah K. Ahmed’s Statement Acknowledging the National Economic Council for Engaging on Fragrance

WASHINGTON, March 12, 2021 /PRNewswire/ — Fragrance Creators Association issued a press release right this moment from President & CEO Farah Ok. Ahmed recognizing the National Economic Council (NEC) for assembly with... Read more »