Fragrance marketing in 2020 must consider consumer emotions says expert

Fragrance marketing in 2020 must consider consumer emotions says expert

From devastating forest fires in Australia to prolonged Brexit ambiguity, the continued coronavirus (COVID-19) pandemic and Black Lives Matter motion, 2020 has, up to now, been “a tumultuous time”​, stated Nathanial Davis,... Read more »
Why emotions are the fresh ingredients in perfumes

Why emotions are the fresh ingredients in perfumes

Saurav Bhattacharya, president (operations) at Ajmal & Sons. (Courtesy Ajmal) Why launch a brand new line when individuals can’t go to the retailer to expertise it? A: We had a option to... Read more »
How Bulgari’s Newest Fragrance Collection Celebrates Emotions, Joy and The Sweetness of Life

How Bulgari’s Newest Fragrance Collection Celebrates Emotions, Joy and The Sweetness of Life

Inspired by the Roman luxurious home’s wealthy historical past – and, of course, the colorful jewels its greatest beloved for –  Bulgari’s new perfume assortment, Allegra, is a love letter to Italy... Read more »