DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos

DTC skincare brand Truly turns to TikTok to reach Gen Z and millennials through short-form videos

Truly, a direct-to-consumer skincare brand created in 2019, has invested in TikTook to enhance brand consciousness amongst its goal customers, Gen Z and millennials, who’re spending extra and extra time on the... Read more »
Kylie Baby Clean Baby Care Line Launches DTC

Kylie Baby Clean Baby Care Line Launches DTC

Kylie Baby, a brand new model of unpolluted merchandise for infants and children from Kylie Jernner, can be accessible solely on the model’s direct-to-consumer web site.    Kylie Baby is the primary... Read more »
Unilever to acquire DTC skincare brand Paula’s Choice

Unilever to acquire DTC skincare brand Paula’s Choice

Dive Brief: With skincare persevering with its rise, Unilever has agreed to acquire skincare brand Paula’s Choice, the corporate introduced on Monday. The deal is predicted to be closed by Q3 in 2021.... Read more »
Vegan, DTC Hair Wellness Brand Vegamour Raises M To Bolster Growth

Vegan, DTC Hair Wellness Brand Vegamour Raises $80M To Bolster Growth

Vegamour’s line up of serums, dietary supplements and conventional hair care merchandise help hair development and … [+] shine. Source: Vegamour This week, plant-based haircare model Vegamour has introduced its funding of... Read more »