Yami Gautam spills the secret of Pilgrim hair care in new ad, ET BrandEquity

Yami Gautam spills the secret of Pilgrim hair care in new ad, ET BrandEquity

Pilgrim and Yami GautamPilgrim has introduced the launch of a TVC and a digital marketing campaign ‘Pilgrim Ne Dhoond Nikale’, that includes their hair care model ambassador Yami Gautam. The ‘Pilgrim Ne Dhoond Nikale’ marketing campaign video options Gautam being interrogated by curious Korean natives about the secrets and techniques behind her luscious locks.With a intelligent twist, Gautam divulges that it isn’t her however Pilgrim who has found these secrets and techniques, and she or he could be seen sharing the secret additional.Pilgrim’s marketing campaign that includes Gautam strives to stress on its unwavering promise of offering the most efficacious options for shoppers’ private care considerations, the firm acknowledged in the press launch.With this partnership, the model additional goals to amplify the energy of concern-oriented private care.Gautam stated, “Pilgrim haircare merchandise are the purpose behind my good hair days and everyone knows how essential that’s. The purpose Pilgrim hair care merchandise completely work is as a result of they’ve been thoughtfully formulated with the greatest pure and science-backed components from round the world.” “That’s why I used to be so thrilled to disclose these hair care secrets and techniques to everybody, and I’m glad to be related to Pilgrim,” Gautam added.Anurag Kedia, co-founder and chief government officer, Pilgrim stated, “Pilgrim is on an upward curve, constantly gaining client belief with our extremely efficacious merchandise made with world components. Yami’s perception in the energy of concern-oriented private care merchandise simply made her the good match for us and it aligns with what we stand for.” “Our affiliation with Yami marks an thrilling chapter for us as we proceed our development journey in 2023 and past,” Kedia added.Konark Gaur, chief advertising and marketing and business officer, Pilgrim stated, “Our core model philosophy at Pilgrim is about being deeply consumer-centric and we’re enthusiastic about discovering the greatest components from round the world to supply the greatest to the Indian client. That’s what differentiates us from the different manufacturers.”“We are excited to amplify our message on a number of digital and conventional mediums, which we’re assured will make us the first alternative for hair care for millennials and Gen-Z throughout India,” Gaur added.Watch the full advert right here: With the line ‘Jode kuch bhi’, the thought was to spotlight the identical bonding power of fixing something and all the things.

Published On Apr 7, 2023 at 11:30 AM IST

Join the neighborhood of 2M+ business professionals
Subscribe to our e-newsletter to get newest insights & evaluation.

Download ETBrandEquity App

Get Realtime updates
Save your favorite articles

Scan to obtain App


Recommended For You

About the Author: Jessica