WESTPORT — Growing up, Jon Wormser by no means thought concerning the beauty business; however now he owns his personal gender-neutral beauty brand, Good Weird. “I am unable to imagine that it is actual,” he mentioned. “I nonetheless cannot imagine that I’ve my very own firm.” It launched with the web retailer on March 29.
Wormser, a Westport native, was impressed to create his personal make-up line after he had a breakout about two and a half years in the past. He went to a beauty retailer and realized there have been a number of merchandise however not many made with him in thoughts. Then he went to a drugstore and noticed that he wanted a number of merchandise like primers and brushes, when he was simply in search of a fast repair to cowl up pimples and beneath eye baggage.
So, he talked together with his greatest good friend, Stephen Yaseen, who he met in school, and the duo constructed Good Weird across the thought of genderless beauty.
“We constructed this complete thought round purposeful beauty,” he mentioned. “Basically taking beauty merchandise however decreasing the pigment load considerably after which infusing skincare parts.”
Wormser mentioned he has seen many celebrities and traits inside style or music utilizing unisex or genderless approaches, however believes beauty hasn’t fairly gotten to genderless in the way in which he believes it ought to.
The identify “Good Weird” has to do with the stigma behind beauty, Wormser mentioned.
“Who can and may’t discover the beauty aisles has been advised to us for a very long time that it is gendered, it is particular to sure individuals,” he mentioned.
He mentioned that being known as “bizarre” is a stigma, however including “good” to it modifications the narrative.
“You’re embracing your bizarre,” he mentioned, including it additionally modifications the stigma.
Wormser mentioned he has many mates from Westport now in finance, banking and enterprise capitalism, so he requested considered one of them for help with a pitch deck. With that, he secured funding for this enterprise whereas working full time, and the brand continued to evolve.
About two years in the past, Wormser’s father died, which obtained him motivated to maneuver ahead together with his brand and safe funding.
He mentioned they obtained many rejections earlier than getting backing from enterprise capitalists. He additionally mentioned it can be crucial level to know that lower than one p.c of enterprise capital funding goes to founders within the LGBTQ+ group, which Wormser and Yaseen are inside.
For about seven years, Wormser has labored as a inventive brand strategist at completely different companies to assist construct out campaigns. He mentioned this has helped with Good Weird as a result of he is practiced his enterprise techniques with different manufacturers for years.
Wormser mentioned when he was in center and highschool, he used to steal his mother’s concealer for his breakouts, however he by no means thought of entering into make-up.
He mentioned conditions like which are one of many causes he needs the brand to exist.
“So 16-year-olds which have a breakout and wish to have the ability to put on a beauty brand and be ok with it, really feel proud about it,” he mentioned.
Wormser mentioned he was pretty new to the beauty business going into creating this brand, however he has develop into captivated with it.
Good Weird affords three merchandise on its web site, however there’s extra to come back, he mentioned. None of their merchandise require further instruments, he added.
Wormser described the bronzer, “Back from Vacay,” as “a moisturizer meets bronzer.”
The “Balmy Weather Moisture Stick” is just like a highlighter, he mentioned, which can be utilized on the lips, cheeks and different components of the face so as to add a glow.
The final is the “Cold Brew Undereye,” which is a caffinated undereye serum to depuff and energize the eyes, Wormser mentioned.
“We have actually nice skincare elements,” he mentioned.
Wormser mentioned Good Weird’s merchandise really feel “snug for anybody, any shade, any gender.”
Yaseen and Wormser labored along with a beauty lab to create the merchandise with their favourite elements, Wormser mentioned.
The inspiration for the aesthetic of the packaging relies on 90s skateboarding tradition, as Wormser mentioned he grew up browsing and snowboarding together with his household.
Outside of that, they picked usually genderless colours, reminiscent of inexperienced and metallic.
“We need individuals to really feel snug showcasing and having their product round,” he mentioned.
He added, “It’s not simply concerning the merchandise however it’s about our viewers and who we are as a group.”
Good Weird will not be at the moment in shops, however Wormser mentioned they hope to be in a retailer in a yr.
“Good Weird helps put your greatest face ahead,” he mentioned. “Good Weird is for each form of stunning.”
Wormser mentioned they hope to alter the dialog about who can and may’t use beauty merchandise.
“I would like everybody who’s uncovered to our brand to really feel empowered to participate and be capable to have fun what makes you bizarre,” he mentioned.
In the long run, Wormser mentioned Good Weird needs to be the hub for Generation Z prospects, “constructing a group for all individuals within the beauty business and creating easy-to-use merchandise that merge skincare and colour cosmetics.”