LolaVie, a two-year-old premium haircare model based by actress Jennifer Aniston with Amy Sachs and CEO Joel Ronkin, has inked its first retail partnership with Ulta Beauty.
The model will debut on Ulta Beauty’s official web site on April 30, with entry into shops on May 14.
As beforehand reported on Happi, the model’s first product, launched in September 2021, was a Glossing Detangler. The light-weight spray protected for color-treated hair and appropriate for all hair varieties, detangles hair with a vegan thermal defend of lemon extract, superfruit advanced and vegetable ceramides. Other merchandise that adopted was a restorative shampoo and conditioner duo, which had been extremely requested by shoppers. The conditioner is formulated with LolaVie Bond, the model’s proprietary expertise, which harnesses the ability of chia seeds to restore the look of present injury whereas additionally defending the hair from future injury. Other all-star components embrace upcycled jackfruit and orange pulp, coconut alkanes, superfruit conditioning and vegan keratin complexes, bamboo essence, and the all-new LolaVie Healthy Volume Complex. The shampoo – 96% naturally-derived— can be formulated with the LolaVie Bond.
https://www.happi.com/contents/view_breaking-news/2023-04-13/vegan-haircare-brand-lolavie-inks-first-retail-par/
