brand director, digital commerce and media, Haircare APAC at Procter & GambleAditya Madhavan, a seasoned advertising skilled with over 13 years of expertise, has just lately been promoted to the place of brand director, digital commerce and media, Haircare APAC at Procter & Gamble. This promotion is a testomony to his experience in e-commerce, efficiency advertising, digital technique, brand administration, and media planning, as nicely as his management expertise.Madhavan has a monitor file of success in varied markets, together with APAC, MENA, and Africa. He is supplied with a grasp’s diploma in International Marketing from The London School of Economics and Political Science and a bachelor’s diploma from St. Xavier’s College, Mumbai.Before becoming a member of Procter & Gamble, Madhavan labored as a world digital advertising supervisor at iflix Singapore, the place he was accountable for driving the worldwide digital advertising technique throughout varied channels, together with show, SEM, social, video, and content material. His focus was on attaining the best efficiency and ROI for advertising {dollars}.Madhavan’s expertise additionally consists of working as a media supervisor at OMD Worldwide Chennai India, the place he managed the promoting, advertising, and promotional budgets of varied purchasers. He was instrumental in growing launch methods for Renault’s entry into the Indian market and planning the media behind the launches of Renault’s totally different manufacturers, together with Renault Fluence, Renault Koleos, Renault Pulse, and Renault Duster.In his present function, Madhavan leads the digital commerce and media technique for Haircare APAC, a vital area for Procter & Gamble’s hair care enterprise. His duties embrace growing and executing a holistic digital technique to drive gross sales progress, improve brand consciousness, and enhance buyer engagement.Madhavan’s experience in digital commerce and media, mixed together with his management expertise and expertise working in several markets, make him a useful asset to Procter & Gamble. As he takes on this new function, he’s poised to proceed driving progress and innovation within the hair care enterprise within the APAC area.As a part of her new function, Barde will drive the success mannequin for offshoring and attaining strategic and impactful globalisation initiatives and also will be the regional head of HH&Y Middle East.
Published On Apr 14, 2023 at 08:46 AM IST
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https://brandequity.economictimes.indiatimes.com/information/the-people-report/pgs-aditya-madhavan-elevated-as-brand-director-for-haircare-apac/99468490
