After venturing into the skincare world with a line of easy, adaptable and efficient merchandise, Les Filles en Rouje, the new-wave magnificence label created by French icon Jeanne Damas in 2018, now joins the alluring haircare realm. Following the imprint’s ethos of vegan and pure formulation, the launch contains two staples for wholesome and carefree hair with an after-beach day really feel, the French method.
Damas instructed Hypebae: “We have developed a haircare line that’s contemporary, simple to make use of, stuffed with vitamins and that smells good whenever you stroll previous. I needed hair merchandise that recreate that nonchalant French lady coiffure. At Les Filles en Rouje, we consider that magnificence comes from perspective. Fresh, intuitive and relaxed.”
L’HUILE is a fortifying and nourishing hair oil developed in France and manufactured from a mixture of valuable oils, comparable to apricot, macadamia nuts and camellia oil — solely with a number of drops, straight, wavy or curly hair is protected and shinier. “This is our everything-oil: nourishes, protects, defines… As a masks earlier than a wash day or on the guidelines, it’s the excellent mixture of essentially the most nourishing and protecting oils,” commented the Parisian model muse.
Meanwhile, LA BRUME is the go-to sea salt hair spray for a seashore waves impact with out leaving the home, bringing quantity and shine. Thanks to the nori seaweed extract, it additionally protects the hair. “I exploit it within the morning so as to add texture and spray some extra earlier than going out, to get that ‘Undone look.’ It’s gentle and doesn’t make your hair inflexible, however nonetheless offers quantity and motion,” she added.
Les Filles en Rouje’s haircare line is now accessible to buy through the label’s web site.
https://hypebae.com/2023/4/rouje-les-filles-en-rouje-jeanne-damas-haircare-line-launch
