Pilgrim, a D2C personal care brand, has introduced actor Yami Gautam as its first-ever hair care range ambassador. The brand introduced the partnership via a digital marketing campaign #PilgrimNeDhoondNikaale. The marketing campaign that includes Gautam strives to emphasise on its promise of offering options for customers’ personal care considerations. Furthermore, with this partnership, the brand additional goals to amplify the ability of concern-oriented personal care.
The #PilgrimNeDhoondNikale marketing campaign video options Gautam being interrogated by curious Korean natives in regards to the secrets and techniques behind her luscious locks. With a intelligent twist, she divulges that it’s not her however Pilgrim who has found these secrets and techniques, and she or he may be seen sharing the key i.e. the Korean Hair Growth Serum with the fascinated natives. The personal care brand sources these hair care secrets and techniques from Jeju Island in South Korea.
Speaking on the partnership, Anurag Kedia, co-founder and CEO, Pilgrim stated, “Pilgrim is on an upward curve, repeatedly gaining client belief with our extremely efficacious merchandise made with world elements. Yami’s perception within the energy of concern-oriented personal care merchandise simply made her the right match for us and it aligns with what we stand for. Our affiliation with Yami marks an thrilling chapter for us as we proceed our progress journey in 2023 and past.”
Konark Gaur, chief advertising and marketing and industrial officer, Pilgrim stated, “Our core brand philosophy at Pilgrim is about being deeply consumer-centric and we’re enthusiastic about discovering the very best elements from world wide to supply the very best to the Indian client. That’s what differentiates us from the opposite manufacturers. We are excited to amplify our message on a number of digital and conventional mediums, which we’re assured will make us the primary selection for haircare for millennials and Gen-Z throughout India.”
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