D2C Brand Pilgrim Forays into the Hair Care Segment, Launches Its New Range

D2C Brand Pilgrim Forays into the Hair Care Segment, Launches Its New Range

Yami Gautam, the gorgeous Bollywood actress, has been launched as Pilgrim’s first-ever hair care vary ambassador. Through a strong TVC and a compelling digital marketing campaign #PilgrimNeDhoondNikaale, the model introduced the fascinating partnership.

As a toxin-free private care model, Pilgrim’s marketing campaign that includes Yami Gautam goals to emphasise its unwavering promise of offering efficacious options for customers’ private care issues. With this partnership, the model seeks to amplify the energy of concern-oriented private care.

Pilgrim’s hair care vary consists of quite a lot of common merchandise, corresponding to the best-selling Hair Growth Serum, Argan Oil Hair Mask, and Sulfate-free Shampoo. The model’s Korean vary, which was launched in May 2020, has been a major success.

The quirky #PilgrimNeDhoondNikale marketing campaign video options Yami being questioned by curious Korean natives about the secrets and techniques behind her luscious locks. Yami then reveals that Pilgrim, not her, has found these secrets and techniques, and shares the secret, i.e., the Korean Hair Growth Serum, with the fascinated natives. The private care model sources these hair care secrets and techniques from Jeju Island in South Korea.

Anurag Kedia, Co-founder, and CEO, Pilgrim mentioned, “Pilgrim is on an upward curve, constantly gaining client belief with our extremely efficacious merchandise made with world elements. Yami’s perception in the energy of concern-oriented private care merchandise simply made her the good match for us and it aligns with what we stand for. Our affiliation with Yami marks an thrilling chapter for us as we proceed our development journey in 2023 and past.”

Konark Gaur, Chief Marketing and Commercial Officer, Pilgrim mentioned, “Our core model philosophy at Pilgrim is about being deeply consumer-centric and we’re enthusiastic about discovering the greatest elements from round the world to supply the greatest to the Indian client. That’s what differentiates us from the different manufacturers. We are excited to amplify our message on a number of digital and conventional mediums, which we’re assured will make us the first selection for haircare for millennials and Gen-Z throughout India.”

The magnificence and private care model witnessed huge development in the final 12 months. It crossed ARR 150 crore mark with 6X development in gross sales and income. In the 12 months 2023, the model is concentrated on strengthening its analysis and improvement skill whereas constructing new, modern product choices for customers throughout the nation.


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