Pattern Beauty Expands The Retailer’s Growing Haircare Portfolio With Macy’s Launch

Pattern Beauty Expands The Retailer’s Growing Haircare Portfolio With Macy’s Launch


This is the model’s first-ever division retailer associate, with an assortment of merchandise for curly, coily, and tight-textured hair. Pattern Beauty’s haircare merchandise and instruments with costs starting from $9 to $25, together with the Detangling Nectar, Curl Mousse, Edge Tool and extra can be found to buy on, Macy’s cellular app and at choose Macy’s shops nationwide.


“We are thrilled to start our relationship with Pattern Beauty and honored to be their first division retailer associate. Tracee Ellis Ross and her model empower everybody to rejoice their individuality, centered across the celebration of Black magnificence and textured hair,” mentioned Nicolette Bosco, vp of Beauty at Macy’s. “Through our social objective platform, Mission Every One, we’re dedicated to amplifying numerous manufacturers to create extra selections for our prospects. We are wanting to broaden our choices within the curl class and proceed our haircare evolution with Pattern’s vary of merchandise.”


Macy’s empowers prospects to Own Your Style, celebrating individuality and private type by way of a curated assortment of the very best manufacturers and newest tendencies. Over the previous few years, Macy’s added a haircare class to its iconic magnificence enterprise, notably dominated by perfume, cosmetics and skincare. By listening to market tendencies, Macy’s launched the class in direct response to their buyer’s wants. The retailer has additionally made a proper dedication to cleaner magnificence requirements, following the 4 rules of aware magnificence: clear elements, mindfully-made, vegan and cruelty free.


Pattern Beauty merchandise are designed for curly, coily and tight-textured hair, created by award-winning actress & producer Tracee Ellis Ross. Pattern focuses on wholesome hair and encourages every hair texture to take up as a lot house because it needs. Searching the globe for the very best elements and reviewing 1000’s of formulation, Pattern is devoted to creating the options that can assist you obtain your healthiest and happiest hair.


Pattern Beauty is out there to buy at choose shops nationwide, on-line at and Macy’s cellular app.

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