Award-winning haircare model Pattern Beauty by actor and producer Tracee Ellis Ross has expanded into the heat class with the launch of its first heat tool, a blow dryer.
Ross launched Pattern Beauty in 2019 to supply a haircare model that celebrates Black magnificence with pure hair care options that nourish the wants of curly, coily and tight-textured hair.
The debut heat tool for the model is a professional-grade blow dryer that gives sooner drying with 4 attachments, a diffuser, wide-tooth comb, brush and concentrator nozzle, designed particularly to assist form, stretch and outline curls and coils.
Along with the attachments, the hair dryer additionally offers three heats, two-speed settings and a lock-in cool shot button, permitting as much as six customised airflow and heat settings for any curl sort. In addition, the dryer consists of an ion-controlled swap which prompts ions to clean the cuticle or deactivates so as to add quantity, whereas the ceramic-coated grill ensures even heat distribution serving to to minimise heat harm together with a dual-locking mechanism making certain the attachments keep firmly in place.
Pattern Beauty launches blow dryer
Image: Pattern Beauty by Tracee Ellis Ross; Pattern Blow Dryer
Commenting on the class enlargement, Ross, chief govt and founding father of Pattern Beauty, stated in an announcement: “I’ve lengthy wished to reframe our group’s relationship with heat. Through schooling, nurturing my sample with substances and formulation, I spotted that when used appropriately heat may unlock limitless prospects.
“My dream has been to create heat instruments that may each honour your sample and entry all the chances of our hair with out damaging it. I’m elated to launch our first heat tool, The Blow Dryer with 4 attachments, and might’t wait to assist usher in a brand new period of curl-conscious heat!”
The Pattern Blow Dryer is obtainable direct from PatternBeauty.com, priced at 189 US {dollars} and will likely be solely offered at Ulta Beauty in shops and on-line later this yr. To complement the heat tool, Ross has additionally launched a Heat Protectant Spray and Shine Spray to additional shield curls, retailing for 20 US {dollars} every.
Pattern Beauty launched within the UK in June 2022 with an unique on-line and in-store partnership with Boots.
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