The age-old adage “appears to be like too good to eat” has incessantly described edible artistic endeavors, from life-like muffins to aesthetic pastries. But extra just lately, the cliché has also utilized to food-themed cosmetics, which permit customers to beautify themselves with assistance from their favourite meals.
Over the final a number of years, a number of food brands have partnered with makeup brands, forming some admittedly odd partnerships.
In 2016, US fast food chain Kentucky Fried Chicken took its motto “finger lickin’ good” to the acute by releasing a line of edible nail polishes in Hong Kong. The particular nail colours included “Hot & Spicy,”, which BBC described as “a stylish burnt orange shade just like Tabasco sizzling sauce,” and “Original Recipe,” which resembled “a unclean olive inexperienced colour with black specks” as an alternative of the marketed nude shade.
Following in KFC’s footsteps is Cheetos, which collaborated with clothes model Forever 21 to launch varied makeup merchandise, together with a Cheetos Flamin’ Hot Eyeshadow Palette. Similarly, Hershey’s Chocolate teamed up with Okay-beauty model Etude House to launch its personal makeup package, outfitted with two mini chocolate bar-themed eyeshadow palettes, two sweet-themed lip tints and a brush duo. Chipotle, with e.l.f. Cosmetics, also dropped its limited-edition line of cruelty-free, vegan cosmetics, that are all impressed by the California-based chain’s menu.
Even comfort retailer 7-Eleven launched its personal cosmetics model, known as Simply Me Beauty, which incorporates mascara, concealers, blush, BB Cream, forehead powders and, even, makeup eradicating wipes.
Perhaps the actual trendsetter is Lip Smacker and its line of food-scented lip balms. In 1973, the model debuted the world’s first flavored lip balm in Strawberry, Lemon and Green Apple. Two years later, Lip Smacker launched its iconic Dr. Pepper lip balm, which smells precisely just like the famed gentle drink.
“The line’s early attraction was its clear, contemporary method. The adverts described its merchandise as ‘trustworthy’ and linked well being and wonder in a healthful, unthreatening manner,” Allure journal’s founder, Linda Wells, instructed Today. “The fashions had freckles and wore tennis garments or equestrian gear, they rode bikes and carried bunches of flowers, they posed with contemporary watermelon or cherries.”
Lip Smacker then launched its first tropical flavors — Passion Fruit and Pina Colada — in 1986. Amid the early 2000s, the model launched flavors like Sapphire Berry, Strawberry Garnet Glaze and Butterscotch Topaz and collaborated with colourful sweet brands Starburst and Skittles.
Fast food-themed cosmetics proceed to be so profitable as a result of they’re each enjoyable and low-cost, identical to the fast meals they characterize. They’re extremely eye-catching and interesting too — it is laborious to not be intrigued by an eyeshadow palette that resembles neon orange Cheetos mud or the elements of a burger.
“You can play with the colour scheme and the colour story in addition to the format, and the graphics that go within the palette,” Canadian magnificence vlogger and makeup artist Jaime Paige instructed CBC News. “It simply creates a complete expertise.”
Paige added that advertising and marketing performs a giant position in selling such merchandise. There’s also the nostalgia issue — contemplating that almost all makeup traces can be found for a limited-time-only, there is a higher want to realize them, protect them and, hopefully, flaunt them sooner or later.
“I believe that is why you might be listening to so rather more about palettes and why firms are type of leaping on the makeup bandwagon,” Paige continued. “Because they know that it is well-liked, it sells and it is what is admittedly in proper now.”
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As for whether or not fast food-themed cosmetics are well-liked amongst customers, the reply is sure. Following Cheetos’ makeup launch, YouTubers Jeffree Star and Mayra Isabel have been fast to evaluation and use the model’s eyeshadow and bronzer units. YouTuber and makeup artist Nikkie de Jager, who runs the account NikkieTutorials, also reviewed the Glamlite Burger palette when it got here out in 2019.
It is smart why fast food chains have dipped their toes into makeup. The closing product is buzzworthy, funky and, sure, — but it surely by no means fails to pique customers’ curiosity.
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