In celebration of their fortieth anniversary, award-winning skincare model Olehenriksen has expanded upon its Scandinavian heritage with the announcement of Anine Bing, founder and chief inventive officer of her eponymous label, as their first international Scandi model advisor.
“I’ve been a longtime fan of Olehenriksen’s skincare, so when the model approached me for this partnership, I used to be instantly ,” mentioned Bing. “Our shared ardour for Scandinavian tradition creates such a singular synergy and I’m actually wanting ahead to bringing to life the various thrilling ideas we’ve got within the works.”
The introduction of this strategic partnership will deliver ahead the richness of Scandinavian tradition inclusive of the multitude of advantages related to Scandinavian life-style, wellness and skincare, and place Scandinavian values, corresponding to hygge, again on the map. At its core, Scandinavia represents a larger-than-life tradition that is constructed on the small issues, such because the Danish-born observe of hygge, outlined as the sensation of coziness and contentment evoked by easy efforts. With nations inside the area touting a number of the happiest populations on the earth, since its inception, Olehenriksen has been infusing Scandinavian and hygge philosophies into their output. Whether it’s the locally-sourced elements that energy the model’s skincare merchandise, or treasuring the moments taken to use them, Olehenriksen is categorically championing this numerous and conventional tradition with Scandinavian pores and skin wellness on the forefront.
A Wellness-Focused Skincare Line
Danish-born model founder Ole Henriksen’s private expertise with cystic pimples inspired him to create a wellness-focused skincare line impressed by his Scandi roots. Infused with highly effective acid blends and plant-powered elements sourced from Scandinavia, corresponding to Nordic birch sap, snow lotus and alpine willowherb extracts, every joy-inducing ingredient and product makes each software an event to embrace.
“We are a Scandinavian born model, and as we enter our fortieth yr, we’re going again to our roots anchored in Scandinavian pores and skin wellness, understanding this overarching ethos units us aside from the remainder,” mentioned Rachel Berg, Olehenriksen’s vp of worldwide advertising. “By signing on Anine Bing as our Global Scandi Brand Advisor and partnering with different Scandi influencers on a world scale it’ll assist amplify numerous components of the tradition and our Scandinavian-inspired pores and skin wellness method in a contemporary, trendy approach.”
Anine Bing, an Authority in Scandinavian Style
Widely acknowledged for her easy wardrobe necessities, Bing has been acknowledged as an authority in Scandinavian fashion since her namesake model’s inception in 2012. Inspired by Scandinavian simplicity and American power, Bing has constructed a world style home targeted on on a regular basis wardrobe kinds and funding items for contemporary girls looking for a timeless but rebellious method to fashion. Setting her sights on pores and skin because the model’s first international Scandi model advisor, on this new position, she will likely be lending her experience throughout Scandi-forward skincare and life-style practices to the Olehenriksen model.
Bing’s position with the model will likely be an expansive one, starting from creating social media content material to cross-branded collaborations. Throughout the partnership, Bing will likely be spearheading a six-part mini-series, offering an inside look into the very best of Scandinavian pores and skin and wellness with Bing’s secrets and techniques to attaining her easy fashion, morning wellness ideas, and naturally, her favourite Olehenriksen merchandise. With sights set on illuminating Scandinavian tradition, this unique content material will successfully harmonize skincare and normal wellness practices, underscoring Olehenriksen as a way of life model that transcends skincare, in response to the model.
Olehenriksen has tapped key Scandinavian creators, together with Linda Hallberg, Ceval, Nnenna Echem and extra to create a sturdy content material collection that highlights the Scandi life-style. Introducing contemporary and trendy faces immediately from the area, the roll out of this content material will immerse individuals into the richness of the tradition by way of elevated storytelling on the model’s social channels on TikTok, Instagram and YouTube.