Wendi Levy Kaaya and Kim Etheredge, Co-Founders of Mixed Chicks
“As Black girls in America, we wish to proceed to push the narrative that that nothing is not possible once you strategy it with love, dedication, and a goal.” – Kim Etheredge, Co-Founder of Mixed Chicks
LOS ANGELES (PRWEB)
January 26, 2023
Black History Month, three phrases, and a celebration packed into one brief month on the high of the brand new yr noticed for over 100 years. Since 1976 each U.S. Presidential Administration has formally acknowledged Black History Month as a time to rejoice monumental and historic contributions African Americans have made to United States historical past. Every American President has all the time endorsed this historic month with a theme, and 2023 isn’t any exception, with President Joe Biden designating the theme as “Black Resistance.” Resistance is a phrase that displays the spirit, triumph, struggles, and milestones that Black folks have encountered traditionally, culturally, and systemically throughout their lengthy tenure as residents of the United States.
The phrase “resistance” is synonymous with phrases like energy and opposition, mirrored within the leaders who’ve come earlier than us, paving the best way for equality and freedom. It will be seen within the glass ceilings shattered by Shirley Chisholm, who was the primary Black girl elected to congress; Dorothy Height, who served because the president of the National Council of Negro girls for greater than 40 years; or Bessie Coleman, who was the primary licensed Black pilot. Black girls have all the time been a pillar of energy, resilience, and a vital voice in advancing schooling, politics, liberties, and Black folks. Today’s era doesn’t want Women’s History Month to honor the moms, grandmothers, daughters, and aunties who blazed the path earlier than them; they’re residing testaments to their struggles and sacrifices within the historical past they make on their phrases right now. History is made every single day with the Black girls standing proudly on the shoulders of their ancestors to dream greater and extra outstanding than they may have ever imagined. None extra so than the improbable duo Kim Etheredge and Wendi Levy Kaaya, who created the legendary haircare model Mixed Chicks.
Mixed Chicks sought to interrupt the sweetness boundaries of conventional haircare by utilizing their experiences rising up as biracial girls to develop a haircare completely catered to mixture hair. In 2002 Kim and Wendi met and slowly transitioned from acquaintances to enterprise companions as they bonded over their shared experiences coping with the highs and lows of getting curly hair. As youngsters from blended households, they encountered all of the bumps in magnificence care that got here from merchandise that have been too oily or drying for his or her mixture textured curls. With the restricted availability of ethnic and basic market merchandise that labored on their blended texture, they typically needed to mix 10-15 merchandise to attain hydration, frizz-free, and healthy-looking curls. That bond led to a enterprise when after researching and testing varied substances, they got here up with their staple, Mixed Chicks Leave-In Conditioner, and the remainder turned historical past. They couldn’t solely fill a lacking hole within the magnificence market however present a top quality choice at an reasonably priced worth that had improbable outcomes on varied mixture hair.
Kim and Wendi based Mixed Chicks in 2003 to offer high quality merchandise to multicultural girls that may empower, encourage, and permit them to embrace their textured curls in any type. As pioneers of the pure hair motion, they have been the primary to create a model, enterprise, and merchandise that straight focused multicultural clients. They have been deeply invested in guaranteeing the model mirrored who they have been as entrepreneurs, moms, and businesswomen who needed to offer alternatives to help and acknowledge blended households and their textured hair. With over 20 years within the enterprise, movie star endorsements from followers like Halle Berry, Macy Gray, Deon Cole, and Sage Steele, worldwide clients, nationwide retail, and a dedicated buyer base have cemented their spot as change-makers in Black historical past.
Mixed Chicks is among the few magnificence manufacturers nonetheless owned and operated by girls of coloration, with Kim and Wendi proudly innovating, reinventing, and being the figureheads of their model. In an period when massive companies wish to capitalize on standard substances and revenue from the traits created and popularized by Black folks, Mixed Chicks nonetheless goals to fill any voids that the mass market can not present. It stays vigilant in not alienating its core buyer by persevering with to champion and advocate for all its clients no matter age, gender, ethnicity, or race. Mixed Chicks has all the time been for everybody and will proceed to be for everybody. As biracial girls who embrace and rejoice being Black, Kim and Wendi foster partnerships inside their neighborhood, non-profit organizations, influencers, and clients, that champion and replicate the development of Black folks. For Mixed Chicks, Black History Month just isn’t a buzzword for use on a hashtag or social media publish; it’s a possibility to make use of its international model recognition to convey consciousness and a highlight to essential and systemic points nonetheless dealing with Black girls right now.
“Our aim was to resolve hair woes of ladies, males and youngsters throughout the globe by making a haircare line that was inclusive as a substitute of unique. As Black girls in America, we wish to proceed to push the narrative that that nothing is not possible once you strategy it with love, dedication, and a goal. Being a part of the answer as a substitute of including to the issue is the one means success and change will come. Making a acutely aware determination to deal with everybody equally regardless of their race, intercourse or non secular desire is our largest contribution to the world and is the legacy of Mixed Chicks.” says Kim Etheredge, Co-Founder of Mixed Chicks..
Since 2017, Mixed Chicks has partnered with RivellePro for his or her Amazon enterprise. As a trusted eCommerce distributor and associate, RivellePro is keen about aligning with manufacturers whose values replicate their very own and has spent years partnering with Black and minority-owned manufacturers to market their merchandise to a wide selection of shoppers. Their dedication to excellence and progress was lately acknowledged with their quantity 175 on the 2022 Inc. 5000 Annual List, which acknowledges the fastest-growing personal corporations in America. Since RivellePro’s inception in 2014, they’ve partnered with over a half-dozen multicultural skincare and haircare manufacturers to offer model progress and new shoppers on the Amazon platform.
During February 2023, RivellePro and Mixed Chicks are partnering to rejoice Black History Month by means of RivellePro’s Amazon retailer, known as “pricePRO,” to supply 15%-20% off of all Mixed Chicks merchandise. Customers can store signature Mixed Chicks merchandise by way of the shop whether or not they should restock on leave-in conditioner or put money into the 33 oz. full-size must-haves just like the shampoo to maintain the hair clear, deep conditioner to maintain the curls hydrated, and the fan favourite leave-in conditioner to maintain the curls poppin’ all month lengthy. Mixed Chicks not solely cares about empowering their clients to like themselves but additionally helps and advocates for the folks behind the scenes. The unvoiced could not have the help, sources, or entry to get the assistance they should change their lives. As a part of their partnership, a portion of all Mixed Chicks gross sales on Amazon by means of the pricePRO retailer might be donated to the Bobbi Kristina Serenity House. RivellePro’s Amazon retailer, showcasing Mixed Chicks will be discovered right here: https://www.amazon.com/mixedchicks
“We are happy with our partnership with Wendi, Kim and the Mixed Chicks crew as we help Black History Month – in addition to the Bobbi Kristina Serenity House. Business partnerships develop into one thing stunning when private core values and beliefs align with widespread targets within the enterprise world. As a father of two superb daughters, it’s crucial that not solely their dad and mom are function fashions, but additionally to have trailblazers resembling Wendi and Kim within the lives of younger girls.” said Tim Frailly, President of RivellePro.
The Bobbi Kristina Serenity House was based by R&B legend Bobby Brown and Alicia Etheredge in honor of his late daughter, Bobbi Kristina, who tragically misplaced her life by the hands of home violence when she was 22 years previous. Domestic violence is prevalent in each neighborhood, with research exhibiting over 31.8% of victims are Black girls and the estimated price of intimate associate violence within the US totaling $5.8 billion. The Bobbi Kristina Serenity House is a 501(c)3 non-profit home violence haven dedicated to eliminating the epidemic of home violence in opposition to males and girls of all ages by elevating consciousness, offering sources, and creating security for victims. With a median of 20,000 calls being made day by day to the home violence hotlines nationwide, The Bobby Kristina Serenity House seeks to empower victims and survivors in danger by creating avenues for bringing consciousness and advocacy to this ongoing disaster.
Bobby Brown added, “The Bobbi Kristina Serenity House want to acknowledge and give because of Mixed Chicks and RivellePro for giving again to our trigger throughout Black History Month. With their beneficiant help we’ll preserve our focus to convey consciousness and proceed our motion to remove the epidemic of home violence. Let’s all proceed to commemorate the sweetness in giving again.”
Black History Month just isn’t an idea or splendid; it’s a continuation of the historical past that represents the resistance and resilience of Black folks. It’s not simply President Obama or Beyonce; it’s the evolution of Black folks, tradition, voices, and management within the areas we proceed to create for ourselves. It provides companies like Mixed Chicks the liberty to be uniquely their very own and not be restricted of their success as a result of they’re girls of coloration with a texture haircare line. It supplies a possibility to lift consciousness for systemic points like home violence and permits for partnerships like RivellePro and Mixed Chicks to honor and give again to the Bobbi Kristina Serenity House. Black History is day by day and reveals the nod to the previous whereas we dance within the current and look boldly into the long run.
Mixed Chicks is a Los Angeles, California primarily based multicultural magnificence model. Mixed Chicks was based in 2003 by Kim Etheredge and Wendi Levy Kaaya, and is owned and operated by them. Mixed Chicks’ believes within the adage of “A Blend of Many” which is an ideal description of their private beliefs, enterprise values and product combine. For extra info on Mixed Chicks, please go to: https://mixedchicks.internet/
RivellePro is a number one eCommerce retail company and distribution associate offering companies on Amazon in addition to different eCommerce marketplaces. RivellePro provides industry-leading manufacturers in magnificence, well being & wellness, and different shopper packaged items a turnkey strategy to allow them to take full benefit of a strong eCommerce division. RivellePro supplies eCommerce model administration, channel administration, distribution, advertising, compliance, and logistical companies for its model companions. RivellePro was based in 2014 and is headquartered in Boca Raton, Florida. For extra info on RivellePro, please go to: http://www.RivellePro.com
For extra info relating to The Bobbi Kristina Serenity House, or to make a direct contribution, please go to: https://BobbiKristinaSerenityHouse.org/
Written by Desiree Johnson. Desiree is an expert author with over a decade of experience in content material writing, social administration and branding. She strategically aligns with small and minority companies to construct model consciousness by means of content material creation, influencer partnerships, social administration, and advert experience. For extra info on Desiree Johnson, please go to: http://desiree-johnson-writer.squarespace.com/
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