Marc Anthony Hair Care, a model with over 27 years of salon and product experience, has entered the bond restore class with a clinically confirmed new assortment: Repair Bond + Rescuplex.
Hair bonds are buildings that hyperlink polypeptide chains of amino acids collectively that make up hair’s protein content material. There are three sorts of bonds: hydrogen, salt and disulfide. Hair bonds can turn into weak or break over time from repeated hair coloring, chemical substances, warmth, each day styling and air pollution leading to hair that’s weak, dry and uninteresting.
The sturdy disulfide bonds give hair elasticity and account for a big quantity of hair’s power. Repair Bond +Rescuplex particularly targets these disulfide bonds to revive a essential a part of the molecular construction.
The system of merchandise is formulated with a Rescuplex Bond Rescue Complex to restore hair’s broken bonds together with disulfide bonds, that are the identical bonds repaired by the main salon manufacturers.
The assortment consists of: Repair Bond + Rescuplex Daily Care Shampoo; Conditioner; Repair & Protect Leave-In Treatment; and Concentrated Hydrating Mask.
The Repair Bond + Rescuplex system reinforces and protects hair on a molecular stage and is clinically confirmed to rebuild and maintains hair’s broken disulfide bonds. Unlike many different bond restore options, the modern composition of Rescuplex, with a selected polymer chain size, gives elevated affinity to the hair leading to improved efficiency. In molecular testing research, as much as 50% of broken disulfide bonds had been recovered.
Key Ingredients & Benefits
Formulated with Rescuplex Bond Rescue Complex and a mix of energy substances like rice bran oil, rosemary oil, hydrolyzed quinoa and vitamin C for improved moisture, elasticity and shine, the Repair Bond +Rescuplex system protects disulfide bonds from preliminary harm, repairs damaged bonds and strengthens hair.
“Marc Anthony has a observe file for bringing skilled high quality merchandise to customers at an inexpensive value,” mentioned Mina Kim, vp of name advertising and marketing at MAV Beauty Brands. “At a time when customers are making extra discerning decisions with their spend, we wish to guarantee everybody has entry to a salon high quality bond restore answer. I’m thrilled with the superb shopper suggestions and medical testing outcomes that show you do not want to spend so much to get true disulfide bond restore.”
In medical trials, 111% noticed stronger hair; 140% smoother hair; 129% shinier hair; and 90% enchancment in breakage.
Each product within the four-part Repair Bond + Rescuplex system has a prompt retail value of $9.99 and will be bought at Walmart, Amazon, CVS, Rite Aid and different retailers.