Makeup By Mario receives growth equity investment from Provenance and Silas Capital 

THE WHAT? Makeup By Mario cosmetics model has introduced the completion of a US$40 million minority growth investment from personal investment agency Provenance and Silas Capital, rising growth equity and enterprise capital agency. THE DETAILS Founder Mario Dedivanovic said that the corporate is at an essential milestone in its growth, and is in search of the proper monetary companions on the ‘journey.’He continued: “Our aim is to construct a legacy that we could be happy with, one based mostly on timeless magnificence ideas. We’ve discovered the best companions in Provenance and Silas for that journey.”Alicia Valencia, Global President of Makeup by Mario, says: “The alignment and partnership that we really feel with the Provenance and Silas groups is unbelievable. “We couldn’t be extra excited to leverage Provenance’s capabilities throughout the e-commerce channel, together with Silas’ previous success throughout the shade cosmetics class to additional amplify the model’s trajectory.”THE WHY? The investment indicators additional growth plans for Makeup By Mario, with a press launch stating that the monetary injection will allow the model to additional speed up the growth of its product assortment at Sephora in North America and overseas.It will even ‘increase the present administration workforce, and considerably develop its direct-to-consumer enterprise.’

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