Makeup by Mario, an artist-driven colour cosmetics model based by Mario Dedivanovic, has accomplished a $40 million minority progress funding from Provenance and Silas Capital.
About Makeup by Mario
Launched in October 2020, Makeup by Mario was based by Mario Dedivanovic, a make-up artist who’s wanted for his pioneering make-up strategies. With a consumer roster together with celebrities, dignitaries, royalty and world leaders, Mario has labored with a few of the most iconic faces of the final twenty years. Mario can be a trusted chief in artistry training, sharing his commerce secrets and techniques by means of his training platform The Masterclass.
Today, the corporate sells a broad assortment of status colour cosmetics completely by means of Sephora and its personal web site. Makeup by Mario not too long ago launched its inaugural basis line, SurrealSkin Foundation, a breathable, luminous basis with customizable, long-wearing protection.
“We have been at an essential milestone within the firm’s progress, and we have been searching for the suitable monetary companions to information us on the following step of that journey. Our purpose is to construct a legacy that we may be happy with, one based mostly on timeless magnificence ideas. We’ve discovered the perfect companions in Provenance and Silas for that journey,” stated Mario Dedivanovic.
“The alignment and partnership that we really feel with the Provenance and Silas groups is unimaginable,” stated Alicia Valencia, world president of Makeup by Mario. “We could not be extra excited to leverage Provenance’s capabilities inside the e-commerce channel, together with Silas’ previous success inside the colour cosmetics class to additional amplify the model’s trajectory.”
Plans for Expansion
The funding will allow Makeup by Mario to additional speed up the growth of its product assortment at Sephora in North America and overseas, increase the present administration crew, and considerably develop its direct-to-consumer enterprise.
“We are thrilled to associate with Mario and Alicia,” stated Provenance associate Paula Sutter who will serve on the board of the corporate. “They’ve constructed an exceptional model already, and we’re honored to assist be considerate stewards on the expansion that lies forward.”
“Makeup by Mario is an unimaginable success story – one which we have been monitoring since earlier than its launch,” added Brian Thorne, Partner at Silas Capital. “With Mario’s awarding-winning and transformative merchandise, unmatched social media attain and true artistry authority, we consider this make-up artist-led model is well-positioned to turn into a transparent chief within the cosmetics class.”
Makeup by Mario was suggested by Threadstone Partners LP and Cooley LLP and Provenance was suggested by Perkins Coie LLP.
Makeup by Mario was not too long ago named in Traackr’s Top 50 Highest Performing Beauty Brands of October 2022.